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THE DAILY HELLER: WHAT THE BEST-DRESSED WORKERS WERE WEARING

Posted inThe Daily Heller
By Steven HellerPosted 17 hours ago  ∙  1 min. read
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Over the course of the next week, I’ll be revisiting a few of my favorite
archival posts. This story was originally published on Feb. 26, 2018.

--------------------------------------------------------------------------------

When the George Master Garment Corp issued its catalogs for monogrammed work
uniforms “for every industry” (and for hometown bowling teams, too), it was akin
in the blue collar world to the latest runway extravaganza for the high-fashion
universe.

Of course, what’s wrong with this picture is that it includes no people of color
or other genders. But generic white was the color of the “American dream” in
1951 when this catalog was published.

Everyone looked snappy in a military sort of way. The uniforms and the logo
badges and patches were designed to have the same effect—esprit de corps, and a
sense that these were authorized personnel. There are still professional work
uniforms—if you call T-shirts, hoodies and parkas uniforms. But the days of
these snazzy, well-tailored official genres are virtually gone. Hey, even the
police wear baseball caps these days.

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Posted inHistory ∙ The Daily Heller


STEVEN HELLER

Steven Heller has written for PRINT since the 1980s. He is co-chair of SVA MFA
Designer as Entrepreneur. The author, co-author and editor of over 200 books on
design and popular culture, Heller is also the recipient of the Smithsonian
Institution National Design Award for "Design Mind," the AIGA Medal for Lifetime
Achievement and other honors. He was a senior art director at The New York Times
for 33 years and a writer of obituaries and book review columnist for the
newspaper, as well. His memoir, Growing Up Underground (Princeton Architectural
Press) was published in 2022. Some of his recent essays are collected in For the
Love of Design (Allworth Press).

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MORE LIKE THIS

Browse all The Daily Heller

THE DAILY HELLER: WHAT MAKES SEYMOUR RUN?

Revisiting Seymour Chwast’s self-published wonderland of illustration and
interests, “The Nose.”

Posted inPublication Design

THE DAILY HELLER: WHAT HAS MANY POCKETS, NO ARMS AND IS SOMETIMES PINK?

Have you heard of Gilet Munari? A gilet is not a tasty grilled fowl, but a
sleeveless body warmer with many compartments... for books.

Posted inThe Daily Heller

THE DAILY HELLER: THE HIGH AND LOWEST OF INFOGRAPHICS

In 1944, none other than Will Eisner illustrated this U.S. Army primer for
budding pilots.

Posted inThe Daily Heller

THE DESIGN OF UNIFORMITY

Die Uniformen der Alten Armee (Uniforms of the Old Army) was a collection
published by Waldorf-Astoria Cigarette Factory in 1930. It was common for
cigarette brands to include premium collectable cards and an accompanying album
to help promote their wares. The range of options was wide and military
nostalgia was…

Posted inAdvertising


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