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Home > Opinion and Analysis


OPINION & ANALYSIS

Deep dives into the transformational power of creativity for brands and business

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June 29, 2023


AB INBEV: THE CREATIVE DEBRIEF



AB InBev is Cannes Lions Creative Marketer of the Year for the second
consecutive year. In this Creative Debrief, read how the world’s largest brewer
has sustained its commitment to creativity as a driver of growth. You’ll learn
how AB InBev prioritises problem-solving, builds strong partnerships and acts
with agility. And you'll get access to exclusive data around Lion wins –
including which work has won the most and in which Lions.

The Creative Debrief ▶

May 25, 2023


THE CREATIVE DEBRIEF ON BURGER KING



Burger King has been Cannes Lions Creative Brand of the Year since 2019. In this
edition of The Creative Debrief, you’ll take a deep dive into the fast food
brand’s creative performance over the last decade and discover four key lessons
to apply to your own work. Plus, access exclusive data around Burger King’s Lion
wins, including which work has won the most and in which Lions.

The Creative Debrief ▶

May 3, 2023


LIONS INTELLIGENCE ON INCLUSION



A more inclusive approach is the right thing to do and also one of the best ways
to future-proof your business and your brand. This report will help brands to
meet the particular needs of a wide range of audiences through more inclusive
design, using their influence in a progressive way and leaning into specific
tension points to raise awareness and start conversations.

LIONS Intelligence on... ▶

April 11, 2023


DUBAI LYNX CREATIVITY REPORT



This report shines a light on the best creativity in MENA as selected by Dubai
Lynx juries. It also features interviews with winners, insights from jurors,
trends and data from the winning work and regional rankings.

LIONS Creativity Report Series ▶

April 6, 2023


LIONS STATE OF CREATIVITY STUDY 2023



The third edition of the State of Creativity Study draws on insights, data and
case studies from over 2,400 creatives and marketers from across the industry,
to help you rise above the challenges facing brands in 2023. Key findings show
that above all, the industry believes that having a clear creative vision and
strategy is critical to success. Amplifying creativity through structure, making
short-term tactics work in tandem with brand-building, and collaborating
meaningfully with the creator economy are also top of mind. Read the report to
learn what’s preoccupying the industry right now, what’s influencing the state
of creativity around the world and how creativity is being used most
effectively.

LIONS State of Creativity report ▶

March 30, 2023


SPIKES ASIA CREATIVITY REPORT



The Spikes Asia Creativity Report features the definitive rankings of creative
excellence from across Asia-Pacific. Packed full of in-depth commentary on the
winning work, insights from the Jury and a detailed look at emerging trends and
themes, it’s an essential tool for benchmarking creative excellence and
effectiveness for the year ahead. If you'd like to gain full access to The Work,
you can [learn more here](https://www.lovethework.com/en-GB/learn-more "learn
more here").

LIONS Creativity Report Series ▶

March 22, 2023


THE SPIKES ASIA INTERVIEW WITH TIFFANA PUN



An interview uncovering insights on Chinese creative work with Tiffana Pun,
Chief Strategy Officer at Dentsu Creative China,Creative Data and Innovation
Jury Member

Spikes Unlocked ▶

March 22, 2023


THE PRINT & PUBLISHING AND RADIO & AUDIO SPIKES ASIA DEBRIEF



The Print & Publishing and Radio & Audio Spikes Asia Debrief with Jury President
Eugene Cheong, Former Chief Creative Officer at DDB Asia, Farishte Irani, Group
Head - Copy at Dentsu Creative and Ralph van Dijk, Founding Creative Director,
at Eardrum as well as Director of Music and Brands, Massive Music, APAC

Spikes Unlocked ▶

March 22, 2023


THE MEDIA SPIKES ASIA DEBRIEF



The Media Spikes Asia Debrief with Jury President Prerna Mehrotra, CEO Media at
Dentsu Media APAC, Asier Carazo, National Head of Strategy at Atomic 212º and
Tizzy Zoelfikar, Managing Director at Havas Media Group Indonesia

Spikes Unlocked ▶

March 22, 2023


THE SPIKES ASIA AWARDS DEBRIEF IN JAPANESE



The Spikes Asia Awards Debrief in Japanese with Keisuke Muroya, Creative
Director at Tokyu Agency Inc., Mami Koyama, Copywriter/Creative Planner at
Dentsu and Norikuni Takamiya, Co-Head of Tokyo / Director of Content & Design at
I&CO

Spikes Unlocked ▶

March 22, 2023


THE FILM CRAFT SPIKES ASIA DEBRIEF



The Film Craft Spikes Asia Debrief with Jury President Mitsuaki Timo Otsuki,
Chief Development Director at Black Cat White Cat Music, Priya Shivakumar,
Senior National Creative Director at Wunderman Thompson India and Melanie
Bridge, Founding Partner/Director at Sweetshop Films

Spikes Unlocked ▶

March 22, 2023


THE SPIKES ASIA INTERVIEW WITH IRISY WANG



An interview uncovering insights on Chinese creative work with Irisy Wang, Group
Creative Director at R/GA, Brand Experience & Activation and Creative Commerce
Jury Member

Spikes Unlocked ▶

March 22, 2023


THE SPIKES ASIA INTERVIEW WITH MANDY HOU



An interview uncovering insights on Chinese creative work with Mandy Hou, Chief
Digital Officer at EssenceMediaCom, Digital Craft and Mobile Jury Member

Spikes Unlocked ▶

March 15, 2023


NETFLIX: THE CREATIVE DEBRIEF



In this edition of the Creative Debrief, be inspired by Netflix's creative
approach that's helped it win 56 Lions since 2014. Learn from exclusive
interviews with industry experts, including Ted Sarandos, Co-CEO, Netflix,
2023's Outdoor Lions Jury President, Javier Campopiano, Worldwide Chief Creative
Officer, Grey and Michał Bucholc, Creative Director, GONG.

The Creative Debrief ▶

February 28, 2023


HOW IT GOT MADE



This report brings together ten exclusive behind-the-scenes stories on
Eurobest-winning work from the people who made it. Use this report to inspire
your awards entries and discover the process behind Grand-Prix winning work,
from the brief to its execution.

How It Got Made ▶

February 15, 2023


NIKE: THE CREATIVE DEBRIEF



Since 2012, Nike has won an astonishing 190 Lions. In this edition of The
Creative Debrief, you’ll take a deep dive into Nike’s creative performance over
the last decade and discover four key lessons to apply to your own work. Plus,
access exclusive data around Nike’s Lion wins, including which work has won the
most and in which Lions.

The Creative Debrief ▶

January 30, 2023


LIONS INTELLIGENCE ON GAMING



Steer your teams towards effective creative work that sits at the intersection
of brands, creativity, gaming, customer experience and communities.

LIONS Intelligence on... ▶

December 14, 2022


THE OUTDOOR EUROBEST DEBRIEF



The Eurobest Outdoor Debrief with Jury President Sanjiv Mistry, Executive
Creative Director at McCann London, Doris Christina Steiner, Managing Director
at Jung von Matt Donau and Anita Rocca, Creative Director at Dentsu Creative.

Eurobest Unlocked ▶

December 14, 2022


EUROBEST 2022 MEDIA NETWORK OF THE YEAR REEL



Eurobest Unlocked 2022 Winner’s Reel: Media Network of the Year - dentsu X

Eurobest Unlocked ▶

December 14, 2022


EUROBEST CREATIVITY REPORT 2022



The 2022 Eurobest Creativity Report is the leading resource for benchmarking
creativity and effectiveness across Europe. This report brings you trends,
insights from winners and jurors, and rankings, so you can benchmark yourself
against the very best and learn from their success stories.

LIONS Creativity Report Series ▶

December 14, 2022


EUROBEST 2022 GOLDEN PALM REEL



Golden Palm - Zauberberg Productions

Eurobest Unlocked ▶

December 14, 2022


EUROBEST 2022 NETWORK OF THE YEAR REEL



Eurobest Unlocked 2022 Winner’s Reel: Network of the Year - Publicis Worldwide

Eurobest Unlocked ▶

December 14, 2022


THE ENTERTAINMENT EUROBEST DEBRIEF



The Eurobest Entertainment Debrief with Jury President Broderick Hicks, SVP,
Head of EMEA, Wasserman, Shane O'Brien, Executive Creative Director at BBDO
Dublin and Yenan Wang, Head of Live, Agency at TikTok

Eurobest Unlocked ▶

December 14, 2022


EUROBEST 2022 AGENCY OF THE YEAR REEL



Eurobest Unlocked 2022 Winner’s Reel: Agency of the Year - Publicis Italy, Milan

Eurobest Unlocked ▶

CANNES LIONS 2023

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