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Be Smarter, Daily with Our Newsletter SUBSCRIBE NOW * About Us * Privacy Policy * DCMA Policy * Advertising * Pace Lattin * Submit Articles * Log In * Reset Password Sign in Welcome!Log into your account your username your password Forgot your password? Password recovery Recover your password your email Search LIFENEWSFASHION TRENDS AND CULTURE * Metaverse * CTV/OTT Streaming * Marketing Madness * Performance Marketing * Email Marketing * Crypto Blockchain * Leaders * Lawyers Run The World * About US * Advertising type here... Search Facebook Instagram Twitter LATEST NEWS Artificial IntelligencePesach Lattin - 2023-10-310 FROM GUT FEELINGS TO GIGABYTES: THE AI MARKETING METAMORPHOSIS Today AI stands like a monolith. Not just as a technological achievement, but as a beacon for... Read more AdtechPesach Lattin - 2023-10-300 SPO: NAVIGATING THE CANNIBALISTIC CHAOS OF AD TECH Where jargon flows freely and acronyms rule the day, there exists a creature so elusive and enigmatic... Read more CTV/OTT StreamingPesach Lattin - 2023-10-250 IS STREAMING TRULY THE FUTURE OF PROFIT? AN INSIGHT INTO HOLLYWOOD’S MODERN DILEMMA The Hollywood sign, for so long a symbol of the land where dreams come true, now seems... Read more AdtechPesach Lattin - 2023-10-250 THE COMEDY OF ERRORS: WHY YOUR ADS ARE 33% IRRELEVANT AND INCREDIBLY HILARIOUS It seems our modern age’s three certainties are death, taxes, and—judging by a recent report from Advertiser... Read more Hiring & ManagementPesach Lattin - 2023-10-240 THE UNSTOPPABLE MOMENTUM OF STEPHANIE PARRY: THE NEW EVP AT JELLYFISH London’s shimmering skyline was a touch brighter this morning. Not from an odd gleam of the sun,... Read more Lawyers Run The WorldPesach Lattin - 2023-09-070 FROM TWITT-ER TO TWIT: IS X PLAYING FAST AND LOOSE WITH ADS? Yeah, transparency and ethics have long been... Read more AdtechPesach Lattin - 2023-08-280 WHO ARE THE PROGRAMMATIC SCAMMERS? A pervasive threat lurks beneath the glossy... Read more Lawyers Run The WorldPesach Lattin - 2023-10-020 A BLUEPRINT TO BANISH AD FRAUD FOR GOOD: CURTAILING THE COVERT CULPRIT Here me out: I know why ad fraud is so pervasive, and how to stop it. Read more AdtechPesach Lattin - 2023-09-280 THE MEDIAMATH DEBACLE: IS THIS AD TECH’S THEATER OF THE ABSURD? In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of... Read more AdtechPesach Lattin - 2023-09-270 ADTECH’S SECRET SAUCE: IT’S NOT ALL ABOUT THE CODE If you're anything like me, it's all too tempting to get caught up in the glitzy allure... Read more CTV/OTT StreamingPesach Lattin - 2023-10-120 THE ASCENDANCY OF CONNECTED TV: A DIVE INTO THE FUTURE OF ADVERTISING In the dim light of modern living... Read more AdtechPesach Lattin - 2023-10-101 WHEN BIG DATA PLAYS HIDE AND SEEK: THE UNRAVELING MYSTERY OF AD ACCURACY In the gleaming corridors of the digital... Read more LeadersAdotat Staff - 2023-03-170 TAL KLEIN: THE WIZARD OF DIGITAL ENGAGEMENT In the age of digital marketing, it's essential for brands to be able to connect with their... Read more Lawyers Run The WorldAdotat Staff - 2023-04-180 CHARGEBACKS911 FACING FEDS FOR ALLEGED UNFAIR PRACTICES The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911,... Read more LeadersPesach Lattin - 2023-04-030 MEET RICHARD KAHN: THE MAN WHO BUILT THE AD FRAUD FORTRESS Richard Kahn is the co-founder and CEO of Anura.io, a leading ad fraud detection company that has... Read more SPO: NAVIGATING THE CANNIBALISTIC CHAOS OF AD TECH Where jargon flows freely and acronyms rule the day, there exists a creature so elusive and enigmatic that it sends shivers down the spines of even the most seasoned ad tech experts. This creature, my friends, is known as Supply Path Optimization (SPO), and it's a beast that's been lurking in the shadows, ready to sink its teeth into the industry. So, what the heck is SPO, you might ask? Well, grab your decoder rings and hold on tight, because we're about to dive into the murky waters of this cannibalistic practice. Adtech Pesach Lattin - 2023-10-30 0 Read more LEADERS Leaders FEAR OF FINDING OUT VS. FEAR OF MISSING OUT: PROGRAMMATIC DILEMMAS In the ever-evolving landscape of programmatic advertising,... Pesach Lattin - 2023-10-03 0 Read more Hiring & Management REVOLUTIONIZING THE ART OF PROCESS AUTOMATION: APPIAN WELCOMES RANDY GUARD AS CMO In the ever-evolving world of technology, one... Pesach Lattin - 2023-10-03 0 Read more VIDEO KILLED THE RADIO STAR OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. View all articles CTV/OTT Streaming IS STREAMING TRULY THE FUTURE OF PROFIT? AN INSIGHT INTO HOLLYWOOD’S MODERN DILEMMA Pesach Lattin - 2023-10-25 0 The Hollywood sign, for so long a... Read more CTV/OTT Streaming HOW GIANTS LIKE NETFLIX ARE CIRCLING BACK TO CABLE’S SHADOW Pesach Lattin - 2023-10-18 0 The age of streaming dawned with a... Read more CTV/OTT Streaming THE ASCENDANCY OF CONNECTED TV: A DIVE INTO THE FUTURE OF ADVERTISING Pesach Lattin - 2023-10-12 0 In the dim light of modern living... Read more CMOS AND LEADERS THE UNSTOPPABLE MOMENTUM OF STEPHANIE PARRY: THE NEW EVP AT JELLYFISH Pesach Lattin - 2023-10-24 0 London’s shimmering skyline was a touch brighter this morning. Not from an odd gleam of the sun, but from a notable shift... FEAR OF FINDING OUT VS. FEAR OF MISSING OUT: PROGRAMMATIC DILEMMAS Pesach Lattin - 2023-10-03 0 In the ever-evolving landscape of programmatic advertising, where issues such as transparency, trustworthiness, and economic feasibility persist as ongoing challenges, one figure... REVOLUTIONIZING THE ART OF PROCESS AUTOMATION: APPIAN WELCOMES RANDY GUARD AS CMO Pesach Lattin - 2023-10-03 0 In the ever-evolving world of technology, one company stands out as a trailblazer in the realm of process automation. Appian Corporation, listed... RETHINKFIRST UNVEILS SEASONED SAAS MARKETING EXECUTIVE TO CHART A VISION FOR THE FUTURE OF... Pesach Lattin - 2023-09-19 0 RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a strategic move that promises to... NANDINI JAMMI: THE WOMAN WHO COST BREITBART 90% OF ITS AD REVENUE AND EXPOSED... Pesach Lattin - 2023-09-12 0 Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. BERLEW’S BACK: EQUINIX’S MARKETING MARVEL RETURNS Pesach Lattin - 2023-09-06 0 Today, Equinix announced a strategic move that sent ripples through the tech industry - the appointment of Adam Berlew as its Chief... ARTIFICIAL INTELLIGENCE FROM GUT FEELINGS TO GIGABYTES: THE AI MARKETING METAMORPHOSIS Today AI stands like a monolith. Not just as a technological achievement,... Artificial Intelligence Pesach Lattin - 2023-10-31 0 Read more THE GREAT AI MASQUERADE: HOW ADTECH’S BUZZWORD IS LESS SCI-FI AND MORE SCI-WHY In a world awash with tech jargon and gadgets that promise to... Adtech Pesach Lattin - 2023-10-06 0 Read more ARE YOU CONFUSED ABOUT CHATGPT AND MARKETING? In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound... Artificial Intelligence Adotat Staff - 2023-09-28 0 Read more AI-DRIVEN SCAMS: UNVEILING THE UNDERBELLY OF ADVERTISERS’ NIGHTMARES Within the expansive and constantly shifting domain of the internet, where innovation... Artificial Intelligence Adotat Staff - 2023-08-23 0 Read more LAWYERS RULE THE WORLD TAG POINTS THE FINGER: JUNIPER’S ALLEGEDLY “FLAWED” RESEARCH Pesach Lattin - 2023-10-23 0 We've seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don't ask). But every now and then,... A BLUEPRINT TO BANISH AD FRAUD FOR GOOD: CURTAILING THE COVERT... Pesach Lattin - 2023-10-02 0 Here me out: I know why ad fraud is so pervasive, and how to stop it. Now, the concealed... NANDINI JAMMI: THE WOMAN WHO COST BREITBART 90% OF ITS AD... Pesach Lattin - 2023-09-12 0 Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. STAY CONNECTED 165,944FansLike 35,442FollowersFollow 24,542SubscribersSubscribe TV STOP LYING: NO ONE WANTS MADE-FOR-ADVERTISING SITES IN THEIR MEDIA BUYS Marketing Madness Pesach Lattin - 2023-08-17 0 Where every pixel holds a promise of profit, a sinister underworld thrives... Read more THE SHADY DANCE OF MADE FOR ADVERTISING SITES Marketing Madness Pesach Lattin - 2023-08-10 0 A sinister underbelly lurks in the shadows: the realm of "made for... Read more THE RISE OF PAY-PER-CALL: UNLEASHING THE POWER OF INTENT AND HIGH-VALUE LEADS Marketing Madness Pesach Lattin - 2023-06-23 0 Aragon Advertising Crowned Best Pay-Per-Call Network for the Sixth Consecutive Year Read more THE EVOLUTION OF CTV MEASUREMENT: UNVEILING THE TRUE POTENTIAL OF CONNECTED TV ADVERTISING CTV/OTT Streaming Pesach Lattin - 2023-06-16 0 In the ever-evolving world of digital advertising, the rise of Connected TV... Read more EMAIL MARKETING MAILCHIMP STRIKES AGAIN: ANOTHER DATA BREACH LEAKS INFO OF 133 CUSTOMERS Email Marketing Pesach Lattin - 2023-02-05 0 It seems like the Atlanta-based email marketing and newsletter service, Mailchimp, is... Read more TREAMING VIDEO ADVERTISING’S DIRTY SECRET CTV/OTT Streaming Pesach Lattin - 2022-08-19 0 The data is in: streaming has finally overtaken cable as the most... Read more WHO IS KILLING AFFILIATE MARKETING? Email Marketing Robert Glazer - 2020-12-01 0 Recently, Impact’s Matt Moore authored a byline — one part explainer and one part... Read more GROWTH HACKING MARKETING: FROM THE EXPERTS Email Marketing Pesach Lattin - 2020-11-12 0 According to the Oxford dictionary, hacking is ‘the gaining of unauthorized access... Read more ARCHIVE HOW GIANTS LIKE NETFLIX ARE CIRCLING BACK TO CABLE’S SHADOW CTV/OTT Streaming Pesach Lattin - 2023-10-18 0 The age of streaming dawned with a promise, a vision of a... Read more SPO: NAVIGATING THE CANNIBALISTIC CHAOS OF AD TECH Adtech Pesach Lattin - 2023-10-30 0 Where jargon flows freely and acronyms rule the day, there exists a... Read more FORTNITE IN-GAME ADVERTISING. HOW DOES IT WORK? Marketing Madness Pesach Lattin - 2023-01-27 0 In-game advertising has become a powerful tool for brands to reach a... Read more MUST READ THE UNSTOPPABLE MOMENTUM OF STEPHANIE PARRY: THE NEW EVP AT JELLYFISH Hiring & Management Pesach Lattin - 2023-10-24 0 London’s shimmering skyline was a touch brighter this morning. Not from an... Read more THE COMEDY OF ERRORS: WHY YOUR ADS ARE 33% IRRELEVANT AND INCREDIBLY HILARIOUS Adtech Pesach Lattin - 2023-10-25 0 It seems our modern age’s three certainties are death, taxes, and—judging by... Read more IS STREAMING TRULY THE FUTURE OF PROFIT? AN INSIGHT INTO HOLLYWOOD’S MODERN DILEMMA CTV/OTT Streaming Pesach Lattin - 2023-10-25 0 The Hollywood sign, for so long a symbol of the land where... 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