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Marketing


10 YEARS AGO, 'CARDBOARD' PIZZA ALMOST KILLED DOMINO'S. THEN, DOMINO'S DID
SOMETHING BRILLIANT


HOW DOMINO'S USED A COMBINATION OF TRANSPARENCY, STRATEGY, AND COUNTERINTUITIVE
MARKETING TO REINVENT THE COMPANY.

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Expert Opinion By Jeff Haden, Contributing editor, Inc.@jeff_haden
Jan 14, 2021
Photo: Getty Images. Illustration: Inc. Magazine


In 2010, Domino's had a problem. Sure, Domino's was one of the biggest pizza
delivery chains in the world. In fact, research firm Brand Keys named it the top
overall pizza chain.



Speed of delivery and convenience of ordering -- Domino's was the first in the
industry to introduce mobile ordering, to gamify the ordering process, and to
allow customers to track their orders -- were unmatched.

When it came to taste, though, Domino's came in tied for last with Chuck E.
Cheese, the children's pizza-party chain.



The good news? You could get your pizza really, really fast.



The bad news? You then had to eat it.

"This is a company," said CEO Patrick Doyle, "that had built the whole brand
around fast and reliable delivery, and ... we realized that everyone in the
world who wanted fast, convenient pizza was already buying from us, and the
people who wanted a great pie simply were not."



The taste issue was so bad -- and so widespread -- that when Domino's ran its
own consumer tests, it found that that people liked the same pizza less if they
knew it was from Domino's than if they thought it was a pizza from another
chain.

"We had somehow created a situation," Doyle said, "where people liked our pizza
less if they knew it was from us."

While a complete recipe reinvention seemed risky -- CMO Russell Wiener called it
as big a risk as McDonald's reinventing the Big Mac -- slumping sales and a
stagnant share price made the decision one most companies would have made.

But another decision was not.


"WORST EXCUSE FOR PIZZA I'VE EVER HAD."

Domino's could have taken a page from most any company's playbook: Work behind
the scenes to remedy the problem, while doing everything possible to downplay
publicity and customer awareness in the meantime.



After all, admitting a problem naturally brings more attention to that problem.
"Our pizza kinda sucks" is the last thing potential customers want to hear.

Instead, Domino's actively sought feedback through its Tracker app, and
encouraged customers to upload photos in its "Show Us Your Pizza" campaign.

And then it shared some of that feedback in national ads and on an uncensored --
except for profanity -- Times Square video billboard.

Like, "Microwave pizza is far superior." Like, "Worst excuse for pizza I've ever
had." Like, "The taste of its crust is like cardboard," one the company said it
heard "over and over and over."

The CEO appeared in some of those ads. Product and marketing managers. Chefs. 



The company took the feedback, shared the feedback, embraced the feedback, and
as Doyle said, promised to "work days, nights, and weekends to get better."



The result was a case study in generating massive product improvement publicity
and awareness. Domino's didn't say, "What was great, is now even better," a
common approach that no one pays attention to.

Instead, Domino's leveraged the "appeal" of negative feedback; research shows
people naturally seek out news that is predominately negative. That got people
talking. That got people interested -- in both the story and the pizza.

Plus, the fact feedback was often shared publicly made more people likely to
give feedback. Which gave the company more data, more insights, and more users
of its mobile app.

And a lot of free publicity for its new recipes.

But, possibly most important, Domino's showed vulnerability. 

It's hard for people -- much less companies -- to admit a weakness or failure.
Yet Domino's did what great leaders often do. It acknowledged it had a problem,
and asked for help in addressing that problem.



And it reaped the benefits: Same-store sales growth increased 10.4
percent between 2009 and 2010. As for long term? If you had invested $1,000 in
Domino's 2004 IPO, your stock would be worth more today than if you had invested
$1,000 in Google's 2004 IPO.

And then there's this: "By saying what we said about the pizza, we blew up the
bridge," noted Wiener. "That's what made it so much more powerful. If it didn't
work out, there was no place to retreat to. There was no going back."

When your customers know you have a problem -- better yet, when you know you
have a problem -- own it. Admit it. Embrace it.

And then fix it.

Because admitting a weakness won't cause you to lose respect, with your
customers or your employees.

Especially if you then ask for help and work hard to overcome it.

Now accepting applications for Inc.’s Best Workplace awards. Apply by February
16 for your chance to be featured!

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The opinions expressed here by Inc.com columnists are their own, not those of
Inc.com.

A refreshed look at leadership from the desk of CEO and chief content officer
Stephanie Mehta

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USE LIMITED DATA TO SELECT ADVERTISING

Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

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Legitimate interesthelp_outline


CREATE PROFILES FOR PERSONALISED ADVERTISING

Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about you
(for example, information from your previous activity on this service and other
websites or apps) or similar users. This is then used to build or improve a
profile about you (that might include possible interests and personal aspects).
Your profile can be used (also later) to present advertising that appears more
relevant based on your possible interests by this and other entities.

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Consent


USE PROFILES TO SELECT PERSONALISED ADVERTISING

Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites or
apps (like the forms you submit, content you look at), possible interests and
personal aspects.

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Consent


CREATE PROFILES TO PERSONALISE CONTENT

Information about your activity on this service (for instance, forms you submit,
non-advertising content you look at) can be stored and combined with other
information about you (such as your previous activity on this service or other
websites or apps) or similar users. This is then used to build or improve a
profile about you (which might for example include possible interests and
personal aspects). Your profile can be used (also later) to present content that
appears more relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for you to
find content that matches your interests.

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Consent


USE PROFILES TO SELECT PERSONALISED CONTENT

Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the order
in which content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.

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Consent


MEASURE ADVERTISING PERFORMANCE

Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.

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Legitimate interesthelp_outline


MEASURE CONTENT PERFORMANCE

Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.

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Legitimate interesthelp_outline


UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT
SOURCES

Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).

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Legitimate interesthelp_outline


DEVELOP AND IMPROVE SERVICES

Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

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Legitimate interesthelp_outline


USE LIMITED DATA TO SELECT CONTENT

Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).

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Legitimate interesthelp_outline

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CONFIRM OUR VENDORS

Vendors can use your data to provide services. Declining a vendor can stop them
from using the data you shared.

TCF vendors

help_outline


EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Browsing and
interaction data, Device identifiers

more

Cookie duration resets each session.


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Consent


ROQ.AD GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Privacy choices, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


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Consent


ADMAXIM LIMITED

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Probabilistic identifiers, Browsing
and interaction data

more

Cookie duration resets each session.


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Consent


INDEX EXCHANGE INC.

Cookie duration: 395 (days).

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Device characteristics, Precise location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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QUANTCAST

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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BEESWAXIO CORPORATION

Cookie duration: 395 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Privacy choices, Device characteristics, Precise
location data, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


SOVRN, INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Device characteristics, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


ADIKTEEV

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Device
characteristics, Device identifiers

more

Uses other forms of storage.


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RTB HOUSE S.A.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Device characteristics, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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THE UK TRADE DESK LTD

Cookie duration: 3629 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, Device characteristics, Precise location data, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ADMETRICS GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Privacy choices, Device
characteristics, Browsing and interaction data

more




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NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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EPSILON

Cookie duration: 184 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


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Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, User-provided data, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


TRIPLELIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session.


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Consent


NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Device
characteristics, Device identifiers

more

Cookie duration resets each session.


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NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Privacy choices, Device characteristics, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, User-provided data,
Device characteristics, Precise location data, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session.


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Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, User-provided data,
Device characteristics, Precise location data, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session.


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Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, Device characteristics, Precise location data, Browsing and interaction
data, Device identifiers

more

Uses other forms of storage.


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Consent


ADFORM A/S

Cookie duration: 1 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more




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MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Privacy choices, Device characteristics, Precise
location data, Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


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RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, User-provided
data, Device characteristics, Browsing and interaction data, Device identifiers

more




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Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Precise location data, Device identifiers

more




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Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Browsing and interaction data

more




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AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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OPENX

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Device characteristics, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


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Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses, Users’
profiles, Privacy choices, User-provided data, Device characteristics, Precise
location data, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


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Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Precise location data,
Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Precise location data, Device
identifiers

more

Uses other forms of storage.


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Consent


PUBMATIC, INC

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Precise location data,
Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


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COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Authentication-derived identifiers, IP addresses,
Probabilistic identifiers, Privacy choices, User-provided data, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, Device characteristics, Browsing and interaction data, Device
identifiers

more




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Consent


SHARETHROUGH, INC

Cookie duration: 30 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, User-provided
data, Device characteristics, Precise location data, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Privacy choices, Browsing and
interaction data, Device identifiers

more

Cookie duration resets each session.


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Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Precise location data,
Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


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GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, Device characteristics, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


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Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, Device characteristics, Browsing and interaction data, Device
identifiers

more

Uses other forms of storage.


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ADLOOX SA

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Device characteristics, Browsing and interaction
data, Device identifiers

more

Uses other forms of storage.


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BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Precise location data,
Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Authentication-derived identifiers, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, User-provided data,
Device characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Privacy choices, Device characteristics, Browsing
and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Privacy choices, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


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SONOBI, INC

Cookie duration: 60 (days).

Data collected and processed: Non-precise location data, IP addresses, Device
identifiers

more




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LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, User-provided data,
Device characteristics, Precise location data, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, User-provided
data, Device characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


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Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Device characteristics, Precise location data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


NEAR INTELLIGENCE

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Uses other forms of storage.


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Consent


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Privacy choices, Device characteristics, Browsing and
interaction data

more




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Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Privacy choices, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Privacy choices, User-provided data, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Non-precise location data, IP addresses, Users’
profiles, Privacy choices, User-provided data, Device characteristics, Browsing
and interaction data, Device identifiers

more

Cookie duration resets each session.


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TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


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STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


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OS DATA SOLUTIONS GMBH &AMP; CO. KG

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, User-provided data,
Device characteristics, Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


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PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Device characteristics, Browsing and interaction
data, Device identifiers

more

Uses other forms of storage.


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Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


MEDIA.NET ADVERTISING FZ-LLC

Cookie duration: 2190 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session.


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Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


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SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, User-provided data,
Device characteristics, Device identifiers

more

Cookie duration resets each session.


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Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Device characteristics, Browsing
and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


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Consent


YIELDMO, INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, Device characteristics, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


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Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


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ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Privacy choices, Device characteristics, Precise
location data, Browsing and interaction data, Device identifiers

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DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Precise location data,
Browsing and interaction data, Device identifiers

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USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

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Cookie duration resets each session.


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EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Privacy choices, User-provided data, Device
characteristics, Browsing and interaction data, Device identifiers

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ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Device characteristics, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


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SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


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IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Precise location data,
Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


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DT EXCHANGE (FYBER MONETIZATION LTD.)

Doesn't use cookies.

Data collected and processed: IP addresses, Privacy choices, Device
characteristics, Device identifiers

more

Uses other forms of storage.


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ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, IP addresses,
Privacy choices, Device identifiers

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BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Device characteristics

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TABMO SAS

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, User-provided data,
Device characteristics, Precise location data, Browsing and interaction data,
Device identifiers

more

Uses other forms of storage.


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INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Device characteristics, Browsing and interaction data

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WIZALY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Privacy choices, Device characteristics, Browsing
and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Uses other forms of storage.


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JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Precise location data, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session.


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SAGE&#43;ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

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ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Non-precise location data, IP addresses,
User-provided data, Device characteristics, Precise location data, Browsing and
interaction data, Device identifiers

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ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Browsing and interaction data

more




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MOBFOX US LLC

Cookie duration: 14 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Device characteristics, Precise location data, Device
identifiers

more

Cookie duration resets each session.


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EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, IP addresses,
Privacy choices, Device characteristics, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


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CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Precise
location data, Device identifiers

more

Uses other forms of storage.


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MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Uses other forms of storage.


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GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Users’ profiles, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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INMOBI PTE LTD

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, User-provided data, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Uses other forms of storage.


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THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Device characteristics, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: IP addresses, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, IP addresses, Users’
profiles, Privacy choices, User-provided data, Device characteristics, Precise
location data, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Browsing and interaction data, Device identifiers

more




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ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, User-provided
data, Device characteristics, Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


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NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, User-provided
data, Device characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


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AUDIENCEPROJECT APS

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, User-provided data,
Device characteristics, Precise location data, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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EFFILIATION / EFFINITY

Cookie duration: 2 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

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COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers

more




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TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Device
characteristics, Precise location data, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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HUMAN

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Device characteristics, Device identifiers

more




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ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics

more




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BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, User-provided
data, Device characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Device characteristics, Browsing and interaction data, Device
identifiers

more

Cookie duration resets each session.


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PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

more




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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, User-provided
data, Device characteristics, Precise location data, Browsing and interaction
data, Device identifiers

more

Uses other forms of storage.


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OTTO (GMBH &AMP; CO KG)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Users’ profiles, Privacy choices,
User-provided data, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Users’ profiles, Privacy
choices, User-provided data, Device characteristics, Precise location data,
Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


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LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Device characteristics, Precise location data, Device identifiers

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, User-provided data,
Device characteristics, Precise location data, Browsing and interaction data,
Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Probabilistic identifiers, Users’
profiles, Privacy choices, User-provided data, Device characteristics, Browsing
and interaction data, Device identifiers

more




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GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, User-provided data, Device characteristics, Browsing and interaction
data

more

Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Privacy choices, Device characteristics, Precise
location data, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Probabilistic identifiers, Users’
profiles, Device characteristics, Browsing and interaction data, Device
identifiers

more

Uses other forms of storage.


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CINT AB

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, User-provided
data, Device characteristics, Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


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GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, User-provided
data, Device characteristics, Browsing and interaction data, Device identifiers

more

Uses other forms of storage.


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REVJET

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Device identifiers

more

Cookie duration resets each session.


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PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Probabilistic identifiers, Device
characteristics, Browsing and interaction data, Device identifiers

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CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, IP addresses,
Probabilistic identifiers, Users’ profiles, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses

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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

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Cookie duration resets each session.


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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Privacy choices, Device characteristics, Browsing
and interaction data, Device identifiers

more

Cookie duration resets each session.


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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

Data collected and processed: Device identifiers

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Cookie duration resets each session.


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ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Privacy choices, Device
characteristics, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


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MOBKOI LTD

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Privacy
choices, Device characteristics

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EBAY INC

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Privacy choices, Device
characteristics

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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers, Device characteristics,
Precise location data, Browsing and interaction data, Device identifiers

more

Cookie duration resets each session.


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