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CENTRALIZED DATA.
EMPOWERED DECISIONS.

Rockerbox gives marketing executives a competitive edge in data-driven
decision-making. Our products simplify the complexity of multi-channel marketing
and allow you to leverage best-in-class MMM, MTA, and other analyses to enhance
your strategic decisions and drive growth.
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See It In Action


Trusted by Top Brands for Their Marketing Measurement





INTERACTIVE DEMO


DON'T TAKE OUR WORD FOR IT, SEE IT IN ACTION



OVERVIEW


RELIABLE, TRUSTWORTHY DIVERSIFIED MARKETING MEASUREMENT

Rockerbox revolutionizes the way marketing executives make decisions. By
delivering reliable and trustworthy multi-channel data, our platform empowers
you to understand and navigate the complexities of high-scale advertising.

We transform your data warehouse into a powerhouse of insights, enabling
smarter, data-driven strategies for businesses investing significantly in
marketing. Our commitment is to turn complex marketing data into your strategic
advantage.

Learn More



PRODUCT LINES


HELPING YOU SOLVE YOUR DAILY CHALLENGES

   


 * DATA FOUNDATION
   
   
   
   
   GAIN A UNIFIED VIEW OF MARKETING DATA
   
   Your marketing strategy is complex and far-reaching, and getting all of the
   data from your channels and channel campaigns in one place is far from an
   easy task, let alone ensuring that data is accurate. Rockerbox helps you
   eliminate siloed data from ad platforms and allows you to finally see a
   unified view of the impact of your marketing on buyers.


 * BALANCE PRIVACY STANDARDS AND DETAILED DATA
   
   Detailed data is a necessity for creating an end-to-end view of the buyer
   journey. Rockerbox takes the complexity out of first-party data collection
   and identity resolution, giving you an unparalleled understanding of how your
   buyers interact with all your marketing touchpoints. 


 * GET DATA INTO YOUR DATA WAREHOUSE WITH EASE
   
   As a marketer, you should be able to leverage your data as you see fit.
   Rockerbox gives you the best of both worlds—view data in detailed UI pages or
   transfer it to your data warehouse (Snowflake, Redshift, BigQuery) where you
   can make it available for further analysis in your BI tools.


 * MARKETING ANALYSIS
   
   
   
   
   MMM THE FUTURE BASED ON RESULTS FROM THE PAST
   
   Marketers are rediscovering the power of Marketing Mix Modeling (MMM): a
   time-tested statistical method that leverages historical data to predict the
   future correlation of ad spend and revenue. With Rockerbox, we make this
   method accessible for marketers to use in creating data-backed budgets


 * REDUCE INEFFICIENT MARKETING SPEND
   
   How do you know that the money spent on advertising channels is truly paying
   off? With the fast-paced nature of social advertising, B2C marketers need a
   way to track performance on a daily basis, monitor progress toward marketing
   campaign goals, and make adjustments. Rockerbox offers all of this in a
   dashboard channel managers will access daily.


 * FILL IN THE GAPS OF THE ATTRIBUTION PUZZLE
   
   Last- and first-click attribution models miss vital parts of the customer
   journey and discount the impact of all the many channels your users
   interacted with on their way to becoming a customer. With custom multi-touch
   attribution software from Rockerbox, you can see the impact of all your
   marketing channels so you know where to allocate your time, money, and
   resources for the best results.

$5.9B+
in tracked marketing channel spend across top brands
$200M+
of dollars saved in wasted ad spend in 2023
1M+
hours saved across customer marketing teams in 2023
75+
integrations to support your complex marketing mix


CASE STUDY


OUR CUSTOMERS'
MARKETING DATA BACKBONE


BRINGING CLARITY TO COMPLEX MARKETING STRATEGIES

“Rockerbox is a perfect fit for our complex marketing strategy. No other
platform was able to accommodate the decentralized nature of our various markets
and yet still provide us a cohesive and clear understanding of their impact at
large and on a granular level. Working with Rockerbox gives us the full-stack
approach to marketing measurement we need to continue to scale.”

-DAVID COHEN, CHIEF DATA OFFICER AT WEIGHT WATCHERS


View Case Studies


MARKETING MEASUREMENT
BUILT FOR THE ENTERPRISE


TRUSTED

Rockerbox is trusted by more than 500 top B2C brands to help make better
marketing decisions. Whether you're an Enterprise or aspiring Enterprise brand,
we prioritize your security and needs with best-in-class data handling, SOC2
compliance, and more.


MULTI-METHODOLOGY APPROACH

No one methodology is perfect, that’s why Rockerbox uses multiple. We
incorporate rule-based attribution, multi-touch attribution, halo analysis, geo
lift, in-channel testing, and media mix modeling to give you the most complete
and accurate view of your customer journey.


CUSTOMER-CENTRIC

Your success is our success, which is why we are committed to helping you meet
your goals through 1:1 onboarding and implementation with our award winning
Customer Solutions team.
Talk to an Expert



FAQS


DIVERSIFIED MEASUREMENT FOR
THE MODERN B2C MARKETER

GA4 also offers attribution and data-driven reports—how is Rockerbox different?
Rockerbox is able to give customers a much more complete and reliable picture of
their marketing due to our strong data foundation and ability to see the impact
of clicks and impressions on multiple channels. GA4 lacks the ability to deliver
a complete picture of all marketing touchpoints and their impact on the bottom
line, and their black box approach to their methodology is in stark contrast to
Rockerbox’s fully transparent data-driven model. Our platform gives marketers
the peace of mind that insights are rooted in complete, accurate data that holds
up to senior management scrutiny
How can I connect to an external data warehouse?
Rockerbox maintains tables of our data that are synced directly to your data
warehouse (BigQuery, Redshift, or Snowflake). Once the integration is enabled,
Rockerbox data is synced automatically to your data warehouse. This removed the
need for manual work and time-consuming ETL processes on your end as the
transfer and any data revisions are managed on the Rockerbox side. This enables
your team to get easy access to Rockerbox data and ad platform data in your data
warehouse to run additional analyses. 

How long does your solution take to get up and running?
Onboarding Rockerbox is a custom experience. With instant insights to spend
trends and industry data, your time to value is immediate. Most brands have all
channels integrated and are on a path to operationalizing within the first few
weeks of signing on Rockerbox.
How are you handling constant privacy updates and loss of tracking visibility?
Rockerbox is a future-proof solution with a commitment to updating our
technology to weather any industry shifts. In light of Chrome’s removal of
3rd-party cookies and additional privacy changes from Apple, we launched Custom
Tracking Domains in 2019. With this implementation, trackers are served from a
company’s own domain and Rockerbox is treated as a 1st-party cookie by all
browsers.


SEE WHAT’S WORKING.
OPTIMIZE YOUR STRATEGIES.

Get the full performance picture so you can start making better decisions for
your marketing and your brand. 
Request a Demo


FROM ROCKERBOX

Use Case


WEBINAR — A TIKTOK TALE: REBAG’S TIKTOK + ROCKERBOX STRATEGY FOR SUCCESS

March 27, 2024
Marketing


MTA: BETTER OFF WITHOUT THIRD-PARTY COOKIES

March 27, 2024
Marketing


BEYOND CLICKS: THE METRICS THAT TRULY DEFINE RETARGETING SUCCESS

March 27, 2024
Marketing


LEVERAGING ROCKERBOX + TIKTOK FOR GROWTH: A COMPREHENSIVE PLAYBOOK FOR
ADVERTISERS

March 20, 2024
Marketing


HOW TO REDUCE CONFUSION AND DRIVE RESULTS WITH A MARKETING SOURCE OF TRUTH

March 14, 2024
Marketing


[INFOGRAPHIC] FEBRUARY 2024 STATE OF SPEND

March 07, 2024
Marketing


THE GOOD, THE BAD, AND THE MESSY OF OMNICHANNEL MARKETING

March 04, 2024
Marketing


WHAT THE END OF THIRD-PARTY COOKIES MEANS FOR MARKETING + ATTRIBUTION

February 28, 2024
Marketing


THE BUSY BRAND’S GUIDE TO DATA CENTRALIZATION

February 26, 2024
Marketing


UNLOCKING THE POWER OF MARKETING MIX MODELING: INSIGHTS FROM THE ROCKERBOX
WEBINAR

February 09, 2024
See More
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