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FORRESTER STUDY: STRENGTHEN CUSTOMER RETENTION AND ENGAGEMENT WITH BEHAVIORAL
DATA


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When marketers can access and act on customer behavioral data, new opportunities
for personalization, engagement, and ultimately, customer retention are created.
But there’s a disconnect between marketers’ goals and the data practices that
inform their strategies.

 * While marketing leaders know they can benefit from deeper customer behavioral
   data, they aren’t sure how to use this data once they have it.

 * In fact, 75% say collecting real-time experience data is important or
   critical to their business, but less than half are currently collecting it.

This is according to an April 2024 commissioned study conducted by Forrester
Consulting on behalf of Acoustic.

So, how should marketers update their data strategies to reach their customer
engagement and retention goals?

Forrester surveyed more than 1,200 global marketing decision-makers to uncover
new opportunities for personalization and engagement throughout all stages of
the customer journey.

Download the Forrester Consulting Thought Leadership Paper commissioned by
Acoustic to uncover the key findings, insights, and valuable recommendations
that will empower you to create lasting customer relationships with customer
behavioral data.




RELATED CONTENT

BLOG

2024 BENCHMARK REPORT: HOW EMAIL MARKETING IS EVOLVING TO ELEVATE CUSTOMER
ENGAGEMENT

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REPORTS

2024 ACOUSTIC MARKETING BENCHMARK REPORT

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WEBINARS & EVENTS

2024 MARKETING BENCHMARK REPORT: KEY TAKEAWAYS AND EXPERT TIPS FROM ACOUSTIC

Learn more

What do you want to achieve?

Contact us and we’ll help you get there.

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