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GLOBAL GOOD NETWORK ADAPTS TO CHANGING INDUSTRY NEEDS

Published On: July 2, 2020Categories: Global CSR

AUTHOR: GRACE EVANICH

Technology is amazing, but it can only take you so far. At YourCause, we see the
value of forming rich and long-standing partnerships with our clients to help
them be their best, rather than being just their technology provider. There are
many different elements that makeup how we build a strong partnership, and one
of those is the focus on the community that has formed between like-minded
organizations all with an objective to do good. Today, our Global Good Network
is made up of 423 organizations and hundreds of thousands of nonprofits actively
engaging within their communities and has become the core driver in everything
that we do here at YourCause, a Blackbaud solution.


WE ARE CSR LEADERS #1 FANS

Providing above-and-beyond expertise is something the YourCause team never puts
on the backburner. By sharing product knowledge, demonstrating leadership, and
consistently communicating with CSR leads, account managers, act as another
member of the CSR team. The reoccurring meetings are dynamic – it’s more than
just checking the boxes on administrative tasks, but also getting a read on the
pulse of your clients and where they want to be to ensure everything is on
track. Proactively checking in both the current programs being run and desired
programs to be run in the future ensures our account managers can align their
guidance to make it happen and maximize impact.


THE POWER OF NETWORKING

Collaboration is a key ingredient of the Global Good Network. Account managers
are always sharing best practices and connecting to see which organization has
done a certain kind of program initiative to learn the benefits or potential
roadblocks that their own client could encounter. Our internal client support
library is full of examples and references, as well as specific user guides to
allow for a quick turnaround of any need. As peers in the community, CSR leads
within our network are empowered to leverage relationships with one another, and
it’s been really incredible to see them run with it. ‘Guru Sessions’ take place
regularly, set on their own agendas, and serve as a way for everyone to learn
from each other, and communicate back to the YourCause team any focus areas or
needs we need to prioritize to help them best succeed.


ENDLESS GROWTH AND LEARNING OPPORTUNITIES

Getting the most out of the Global Good Network includes ongoing learning.
Monthly client admin workshops are structured into three sections – a demo of a
product feature, an external show and tell featuring a recent release, and a
deep-dive on reporting tips and tricks. Designed in a super approachable
atmosphere, workshops encourage admins to drop-in for topics of value for
continuous learning beyond check-ins. Training isn’t just for new product
releases or new program launch, it is part of the partnership and allows our CSR
leaders continual growth and the chance to achieve even more greatness through
our platform!

Alongside workshops, sharing marketing content that is individualized for each
client’s scope is another way we try to get our leads excited and amplify their
social impact learning. Our marketing library is full of resources that cover a
wide variety of topics, trends, and program-types, which is why staying aware of
and proactively sharing resources that are specific to each client can ensure
they stay up to speed and are always informed.


ALWAYS ADAPTING TO EVER-CHANGING NEEDS

It comes with a combination of actively listening to high demand requests of
clients and responding to industry trends that keeps the Global Good Network
constantly evolving and staying innovative. We encourage transparency – it
allows us to adjust and improve on any best practices that result in paving the
way for the rest of our community. But with that, any decision made to adjust
the platform is determined by looking at the effects of the entire network to
see if it really is in the best interest overall.

We ask ourselves: By making each change, which organizations will benefit, and
which could face a roadblock? Developing a 6-month product roadmap allows our
team to quickly and efficiently pivot based on what we are hearing from the
market or within the Global Good Network. In addition to product developments,
the topics of client workshops and trainings are mostly determined in response
to the common requests and needs of our network.


GLOBAL GOOD NETWORK GOES VIRTUAL

Amidst the negative disruptions Covid-19 has made on organizations, the network
has continued to collaborate and engage with one another. However, the impact
has led to a vast majority of CSR teams to focus less on administrative tasks
and more on acting as ‘sponges’, soaking up research and gathering ideas from
what others are doing. It’s no wonder webinar attendance has spiked in the past
few months – it’s a perfect opportunity to strategize and learn from each other.
Many programs had to immediately change focus to relief efforts when the
pandemic first escalated, making a need to update and refine programs a priority
more than ever.

“Having a powerful network has never been more important. More than ever,
companies are banding together to amplify shared purpose and the power of their
influence. Through the Global Good Network, our customers create an immediate
resource for collaboration, problem-solving, and thought leadership.” – Odessa
Jenkins, VP of Client Support Services at Blackbaud Corporate Solutions.
Navigating through a global pandemic is a new experience for us all, but the
community and Global Good Network are really all in this together.

SHARE THIS STORY, CHOOSE YOUR PLATFORM!


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CATEGORIES

 * Building the Business Case
 * CSR Trends
 * Disaster Relief
 * Diversity & Inclusion
 * Employee Engagement
 * Global CSR
 * Global Goals
 * Grantmaking
 * Program Ideas

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CONTACT US

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Asia-Pacific.

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COPYRIGHT © YOURCAUSE 2019 | ALL RIGHT RESERVED
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