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<form class="subfeatures"><input class="hidden" type="radio" id="Datasources" name="Collect" value="Data sources" checked="checked"><label class="subfeature" for="Datasources"><span class="subfeature-heading">Data sources</span><span
      class="subfeature-subheading">Integrate data from your entire tech stack: website, CRM, ad platforms, marketing automation, ABM platform, and data warehouse.</span></label><input class="hidden" type="radio" id="Unifiedtracking" name="Collect"
    value="Unified tracking"><label class="subfeature" for="Unifiedtracking"><span class="subfeature-heading">Unified tracking</span><span class="subfeature-subheading">Collect website behavior and conversion events, from first touch to closed won,
      and turn it into a first-party dataset you can analyze.</span></label><input class="hidden" type="radio" id="Datacleaning" name="Collect" value="Data cleaning"><label class="subfeature" for="Datacleaning"><span class="subfeature-heading">Data
      cleaning</span><span class="subfeature-subheading">Automate data cleaning so it’s complete, up to date, standardized, and free of duplicate CRM objects or broken UTM parameters.</span></label></form>

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<form class="subfeatures"><input class="hidden" type="radio" id="Attribution" name="Measure" value="Attribution" checked="checked"><label class="subfeature" for="Attribution"><span class="subfeature-heading">Attribution</span><span
      class="subfeature-subheading">Map customer journeys and weight touchpoints with multi-touch, single-touch, and machine learning models trained on historical closed/won paths.</span></label><input class="hidden" type="radio" id="Lift"
    name="Measure" value="Lift"><label class="subfeature" for="Lift"><span class="subfeature-heading">Lift</span><span class="subfeature-subheading">Use control groups vs. treatments groups to see which marketing touchpoints have the most incremental
      lift on a specified goal.</span></label><input class="hidden" type="radio" id="Modeling" name="Measure" value="Modeling"><label class="subfeature" for="Modeling"><span class="subfeature-heading">Modeling</span><span
      class="subfeature-subheading">Measure the influence of hard-to-track brand and offline activity with the help of machine learning statistical algorithms.</span></label></form>

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<form class="subfeatures"><input class="hidden" type="radio" id="Reports&amp;Dashboards" name="Analyze" value="Reports &amp; Dashboards" checked="checked"><label class="subfeature" for="Reports&amp;Dashboards"><span class="subfeature-heading">Reports
      &amp; Dashboards</span><span class="subfeature-subheading">Build custom KPIs, reports, and dashboards inside HockeyStack, in minutes, without complex BI tools.</span></label><input class="hidden" type="radio" id="GoalTracking" name="Analyze"
    value="Goal Tracking"><label class="subfeature" for="GoalTracking"><span class="subfeature-heading">Goal Tracking</span><span class="subfeature-subheading">Set pipeline and revenue goals, track pacing, and spot if you’re off-track (and by how
      much) before it’s too late.</span></label><input class="hidden" type="radio" id="Cohorts" name="Analyze" value="Cohorts"><label class="subfeature" for="Cohorts"><span class="subfeature-heading">Cohorts</span><span
      class="subfeature-subheading">Get granular with analysis by segmenting data and performance by product, price, region, or persona.</span></label></form>

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<form class="subfeatures"><input class="hidden" type="radio" id="Forecasting" name="Action" value="Forecasting" checked="checked"><label class="subfeature" for="Forecasting"><span class="subfeature-heading">Forecasting</span><span
      class="subfeature-subheading">Forecast future marketing performance and align your GTM team around a revenue goal you know you can hit.</span></label><input class="hidden" type="radio" id="BudgetOptimization" name="Action"
    value="Budget Optimization"><label class="subfeature" for="BudgetOptimization"><span class="subfeature-heading">Budget Optimization</span><span class="subfeature-subheading">Identify inefficient spend across channels and allocate budget towards
      marketing you know drives revenue.</span></label><input class="hidden" type="radio" id="IntentScoring" name="Action" value="Intent Scoring"><label class="subfeature" for="IntentScoring"><span class="subfeature-heading">Intent
      Scoring</span><span class="subfeature-subheading">Feed outbound sales with high-intent leads scored by a predictive algorithm, not an arbitrary points system.</span></label></form>

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<form><input type="email" id="email" placeholder="Enter your email" required="required"></form>

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Text Content

HockeyStack
Platform
CollectConnect marketing data from every channel and platform.
Integrations
Self Attribution
MeasureUnify your measurement stack to remove blind spots.
Attribution
Lift
Modeling
Web Analytics
AnalyzeUncover hidden insights to fuel your growth.
Reports
Dashboards
Cohorts
Journeys
ActionAttack your revenue target with clarity and confidence.
Forecasting and Budgeting
Predictive Intent
Solutions
Performance Marketing
Marketing Ops
Marketing Leader
Demand Gen
Content
Interactive DemoThe FlowCustomers
Resources
Academy
Attribution 2.0
Docs
Template Library
vs Others
Integrations
PricingLog inBook a Demo


GTM ANALYTICS


DON’T JUST MEASURE MARKETING INFLUENCE.
SCALE IT.

Measure, forecast, predict, and grow revenue by combining attribution, lift
analysis, and marketing mix modeling into one, unified measurement stack without
blind spots.

Book a DemoPlay with the Interactive Demo
Trusted by leading B2B businesses around the globe

Interactive Demo
Backed by


84% OF MARKETERS FEEL PRESSURED TO PROVE ROI.
ONLY 29% TRUST THEY CAN DO IT.

Data silos, complicated BI tools, manually wrangling data, and half-baked
measurement stacks have stopped marketers from turning wasted spend into
marketing contribution.
Here’s how we’re changing that:


COLLECT


ELIMINATE DATA SILOS BY CONNECTING MARKETING AND SALES DATA FROM EVERY CHANNEL,
TOOL, AND PLATFORM

Data sourcesIntegrate data from your entire tech stack: website, CRM, ad
platforms, marketing automation, ABM platform, and data warehouse.Unified
trackingCollect website behavior and conversion events, from first touch to
closed won, and turn it into a first-party dataset you can analyze.Data
cleaningAutomate data cleaning so it’s complete, up to date, standardized, and
free of duplicate CRM objects or broken UTM parameters.

"We can connect all our data, attribute revenue to specific campaigns, and know
where to invest more."

— Cameron DeJong, Director of Marketing, Raintree


MEASURE


MEASURE CONTRIBUTION BY COMBINING ATTRIBUTION, LIFT, AND AI MODELING INTO ONE,
UNIFIED STACK WITHOUT BLIND SPOTS

AttributionMap customer journeys and weight touchpoints with multi-touch,
single-touch, and machine learning models trained on historical closed/won
paths.LiftUse control groups vs. treatments groups to see which marketing
touchpoints have the most incremental lift on a specified goal.ModelingMeasure
the influence of hard-to-track brand and offline activity with the help of
machine learning statistical algorithms.

"We know which campaigns actually drive revenue, not just signups. The accuracy
is higher than any platform I've used."

— Canberk Beker, Global Head of Paid, Cognism


ANALYZE


UNCOVER HIDDEN INSIGHTS TO FUEL YOUR NEXT STAGE OF GROWTH, WITHOUT CLUNKY BI
TOOLS SLOWING YOU DOWN.

Reports & DashboardsBuild custom KPIs, reports, and dashboards inside
HockeyStack, in minutes, without complex BI tools.Goal TrackingSet pipeline and
revenue goals, track pacing, and spot if you’re off-track (and by how much)
before it’s too late.CohortsGet granular with analysis by segmenting data and
performance by product, price, region, or persona.

"Most of our quarterly OKRs and target metrics are measured directly inside
HockeyStack."

— Anand Nambiar, Head of Demand Gen, Oneflow


ACTION


GO-TO-MARKET WITH CONFIDENCE NOW THAT YOU KNOW WHO TO TARGET, WHAT TO SAY, AND
WHERE TO SAY IT

ForecastingForecast future marketing performance and align your GTM team around
a revenue goal you know you can hit.Budget OptimizationIdentify inefficient
spend across channels and allocate budget towards marketing you know drives
revenue.Intent ScoringFeed outbound sales with high-intent leads scored by a
predictive algorithm, not an arbitrary points system.

"I’ve been able to identify over 2x more content-attributed opportunities that
were previously missed."

— Levi Olmstead, Director of Content, Whatfix


MEASURE WITHOUT BLIND SPOTS. MARKET WITHOUT GUESSING.

Attribution zooms in on paid campaigns, creative, and owned media better than
most sophisticated statistical algorithms. But it lacks the coverage and clarity
to measure incremental contribution. How do you get both? By stacking
attribution, lift analysis, and A.I. statistical modeling into one, unified
measurement stack without blind spots.


BEFORE


HOCKEYSTACK


TURN MEASUREMENT INTO A PROFIT CENTER, NOT A COST CENTER, WITH A GTM PARTNER YOU
WON’T OUTGROW.

Easy enough to onboard in 2 weeks and use without any engineering support.
Sophisticated enough to support the most complex marketing programs.

"Every once in a while you see a company and know it will be the next big thing.
That’s HockeyStack for me"


Peep Laja, Founder & CEO, Wynter


ANSWER MARKETING’S MOST CRITICAL QUESTIONS - IN ONE PLATFORM

You don’t need another measurement point solution that just describes the past.
You need answers to marketing’s most critical questions so you can also build
the future.


WHO IS OUR ICP?

Who responds the best, closes the fastest, pays the most, and stays the longest?


HOW DO THEY BUY?

What content do they consume, what channels do they frequent, what demos do they
watch, how do they decide?


WHAT DRIVES CONTRIBUTION?

Which brand and performance/online and offline activities have the most
incremental influence on their purchase?


WHAT BURNS MONEY?

What programs can I cut without affecting sales or pipeline?


HOW DO WE GROW MORE?

What should I do next to acquire more customers?


HOW MUCH WILL IT COST?

How many new customers can I get on my budget?


HOW MUCH WILL WE MAKE?

How much revenue and profit will that generate?


HOW LONG WILL IT TAKE?

When will I hit my growth target?




ENTERPRISE-READY

Built for complex GTM teams with diverse channels and diverse needs. 99.9%
uptime, SOC 2 certified, SAML SSO, audit logs.


TRUST AND COMPLIANCE

GDPR and CCPA compliant. Data stored in Germany (EU compliant). Cookie-less or
cookie-based tracking script (your choice).


FAST TIME TO VALUE

Integrate digital tools, ad platforms, and historical data in minutes. Onboard
in two weeks. Dedicated slack channel and CS manager.


COGNISM’S DEMAND CAMPAIGN OPTIMIZATION WITH HOCKEYSTACK

Discover how the demand generation team at Cognism uses HockeyStack to gain
radical alignment around revenue and optimize their inbound and outbound
pipelines.

Read Case Study

"HockeyStack is an amazing end-to-end attribution tool! The amount of insights
you could get is unmatched. It basically shows your funnels in another
perspective."

— Canberk Beker, Global Head of Paid


HOW WHATFIX RUNS CONTENT MARKETING WITH HOCKEYSTACK

Discover how the content team at Whatfix uses HockeyStack to understand how
content influences their pipeline and to showcase content’s impact across
opportunities where they previously had no data.

Read Case Study

"Now we can nail down attribution to identify both contacts and companies that
have engaged with any of our content at any time in their buying journey."

— Levi Olmstead, Associate Director of Content Marketing


ONEFLOW DOUBLES VISITOR TO MQL RATE USING HOCKEYSTACK

Discover how Oneflow used cohort reports, incremental lift, and multi-touch
attribution to gain visibility into what channels, campaigns, and creatives
influenced purchases so they could optimize ad campaigns for pipeline and
revenue, not just platform metrics

Read Case Study

"We use HockeyStack as a web analytics + revenue attribution platform with
complete view into the customer lifecycle. Most of our quarterly OKRs and target
metrics are measured directly from HockeyStack."

— Anand Nambiar, Head of Demand Gen, Marketing & MarkOps



TRUSTED BY B2B LEADERS AROUND THE WORLD

Their words, not ours.




FAQ


HOW LONG DOES THE SETUP AND ONBOARDING TAKE?

The technical implementation takes a couple minutes. The onboarding process,
including building initial dashboards, training, and adjusting takes 2 weeks on
average.


WHAT OPTIONS DOES HOCKEYSTACK OFFER FOR DASHBOARD CUSTOMIZATION?

Every column, metric, calculation, definition... basically, everything on
HockeyStack is 100% customizable right through our easy-to-use UI.


WHAT IS COOKIELESS TRACKING AND HOW DOES IT WORK?

Analytics platforms usually use cookies to track users. Use of cookies has
recently come under scrutiny by privacy legislators, and have been severely
restricted.

Everything you see here works without cookies by default. You still have the
option to switch to cookie-based tracking. Read our article on our cookieless
tracking technology to learn more.


HOW DOES HOCKEYSTACK IDENTIFY AND MATCH CONTACTS AND COMPANIES ACROSS PLATFORMS?

Website activity is identified using form fills and existing identities from
your backend. This is then matched to identities on all your other data sources
using a matching key, most commonly their email address.


YOU DON'T HAVE AN INTEGRATION WITH A TOOL I'M USING.

Contact us through email (hello@hockeystack.com) with your request and we will
build it for you!


WHERE DO YOU STORE THE DATA? HOW PRIVACY-FRIENDLY IS HOCKEYSTACK?

We store your data on AWS servers in Frankfurt, Germany. We don't collect any
personal information by default, including IP addresses. We follow GDPR and CCPA
regulations. Read our privacy policy to learn more.


TURN WASTED SPEND INTO MARKETING CONTRIBUTION WITH HOCKEYSTACK

Book a DemoPlay with the Interactive Demo
HockeyStack© HockeyStack, Inc.
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COMPAREHockeyStack vs OthersLEGALPrivacy PolicyTerms of ServiceImprintDelete My
Data
NEW FROM THE FLOWCan You Dashboard It?ROAStedDo You Even Resonate?Rocket
FuelSaaS Marketing & Growth ChatsAttribution 2.0
👋🏒


GTM ANALYTICS FOR B2B

Collect all website actions automatically, see the whole customer journey, and
attribute revenue to campaigns.


Book a Demoor find a time from our calendar
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JOIN OUR CMO FOR A PRODUCT WALKTHROUGH

Drop your email here and we'll send you the session details.


Grab a Seat
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PLAY WITH THE INTERACTIVE DEMO

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for yourself?
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