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Effective URL: https://business.yougov.com/product/custom-trackers?utm_medium=email&utm_source=internal&utm_campaign=EM-2021-11-Global-Tech...
Submission: On December 01 via api from SE — Scanned from DE
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EN * Sectors * Solutions * Products * Company * Product Login Contact EN EN CUSTOM TRACKERS Dynamic, integrated performance monitoring Measure campaign effectiveness, track brand perception and benchmark customer satisfaction against your competitors with YouGov Custom Trackers. Stay one step ahead with bespoke, comprehensive data, designed and delivered by our research experts using re-contact based methodology. Connect to thousands of already-collected data and deliver real-time results. Combine our popular standard, syndicated tracking with custom trackers, and add on ‘why’ questions to interpret the data with accurate context. Get custom insights BRAND HEALTH AND REPUTATION TRACKING * Monitor the moments and audiences that matter most to your brand with our core continuous tracking of your brand and key competitors. * Supplement your always-on approach with focused modules that allow you to dive deeper into key brand and reputational drivers. * Provide insight and interpretation that your board, marketers and communications teams need to feel confident that their decision-making is guided by best-in-class brand and reputational intelligence. CAMPAIGN EFFECTIVENESS TRACKING * Multiple tracking options, from eye tracking and emotional response to real-time multi-channel brand and ad perception. * Discover just how much you are moving the dial with accurate, connected and benchmarked reaction to your above and below the line campaigns. * Our advanced methods provide the data you need to guide your communication strategy and inform channel investment, as well as offering audience definitions for programmatic buying. CUSTOMER AND COMPETITOR SATISFACTION TRACKING * Identify and diagnose the true pain points your customers experience with your product or service. Invest only in the improvements that will increase and maintain customer advocacy at overall relationship and transactional levels. * Stay ahead of your competitors by consistently benchmarking your performance against your peers across the most important preference-enhancing dimensions. * Drive competitive advantage by bringing together internal customer and external competitor angles in a world where most consumers are primed to ‘shop around’. BENEFITS UNLOCK YOUR COMPETITIVE ADVANTAGE CONSUMER LED Make decisions grounded by responses from your target audience and the wider market. INSIGHT DRIVEN Drive investments built on a highly tuned understanding of your brand perception and competitive advantage. DATA FUELLED React fast with robust, dynamic research augmented by the world’s biggest connected data set – The YouGov Cube. EXPLORE OUR LATEST RESEARCH AND CONTENT ARTICLE 8 months ago Global: More people are willing to take the COVID-19 vaccine ARTICLE 11 months ago International undersøgelse: Hvor mange vil tage imod COVID-19-vaccinen? EXPLORE YOUGOV'S RESEARCH SOLUTIONS CUSTOM RESEARCH Commission 100% custom consumer, market, and competitor research. REALTIME Quick-turnaround, full-service Omnibus and targeted Field & Tab research. DIRECT Run rapid ad and concept testing on our self-service research platform. -------------------------------------------------------------------------------- ABOUT YOUGOV At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands. COMPANY * About Us * Contact Us * Careers * Investor relations * Press Office GLOBAL SITES * Australia * China * Denmark * Finland * France * Germany * Hong Kong * India * Indonesia * Italy * Malaysia * Mexico * Middle East * Norway * Pakistan * Philippines * Poland * Singapore * Spain * Sweden * Taiwan * Thailand * United Kingdom * United States * Vietnam At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands. Company * About Us * Contact Us * Careers * Investor relations * Press Office Global sites * Australia * China * Denmark * Finland * France * Germany * Hong Kong * India * Indonesia * Italy * Malaysia * Mexico * Middle East * Norway * Pakistan * Philippines * Poland * Singapore * Spain * Sweden * Taiwan * Thailand * United Kingdom * United States * Vietnam -------------------------------------------------------------------------------- Copyright © 2021 YouGov PLC. All Rights Reserved. * Privacy & Cookies notice * Terms & Conditions * Modern Slavery Act OUR USE OF COOKIES We use cookies to improve the functionality and performance of our website, to analyse web traffic and for advertising purposes.Learn more Don’t Accept Accept Cookies Settings