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IndustriesHealth


WEIGHT LOSS STARTUP NOOM NAMES NEW CEO AS IT ENTERS OBESITY DRUGS BUSINESS

 * New CEO Geoff Cook previously led social media and dating apps
 * Noom recently moved into prescribing weight loss drugs

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Geoff Cook, center with co-founders Saeju Jeong, left, and Artem Petakov. 

Source: Business Wire
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By Madison Muller, and Emma Court
July 18, 2023 at 1:07 PM EDT

Noom Inc. has tapped longtime social media executive Geoff Cook to be its new
top boss as the weight loss startup transitions to prescribing obesity drugs
like Wegovy.

Cook, 45, previously co-founded and led The Meet Group Inc., a social media
technology company and dating app operator, to a public listing and sale, Noom
said in a statement Tuesday. The announcement follows a lengthy search process
undertaken by Saeju Jeong, Noom’s current chief executive, and the company’s
board of directors that dates back to last year.

Jeong, a Noom co-founder, will become executive chairman, a spokesperson said.
Cook’s appointment was first reported by the Wall Street Journal.

Cook “brings with him extensive strategic and executive experience in business
innovation, building large scale teams, cultivating a portfolio of successful
brands, and extending excellence in consumer offerings,” the spokesperson said.



“My hope for Noom is to work together with a talented team to catalyze our
natural creativity and continue to create products and technologies that can
save lives,” Cook said in a post on LinkedIn.



A suite of companies, like telemedicine company Teladoc Health Inc., digital
health startup Ro and WW International Inc., also known as WeightWatchers, have
moved into prescribing drugs like Ozempic and Wegovy in recent months. Such
programs tend to provide access to a clinician who can write a prescription,
along with other services like nutrition counseling or help getting insurance
coverage for medication, all for a monthly fee.

Noom, which for years touted a behavior-based approach to weight loss, recently
launched its Noom Med option that includes prescriptions for obesity drugs for
about $120 a month. The move into prescribing GLP-1 drugs is a trend seen across
the weight-loss industry as lifestyle-focused brands look to capitalize on the
recent boom and popularity of highly effective weight-loss drugs.

Read More: Weight Loss Startup Touting Mindfulness Now Prescribes Drugs


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