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SUBSCRIBE FOR EXPERT COMMENTARY AND UNIQUE STORIES ON THE MOBILE ECOSYSTEM AND
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 * Platform
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The world’s top marketing and product teams turn to AppsFlyer cloud to power
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IT’S EASY TO MAKE GOOD CHOICES WHEN YOU HAVE GOOD INSIGHTS

Our open platform provides the measurement, analytics, engagement, and fraud
protection technologies you need to get the answers to all of your questions,
and make good choices for your business and customers.


CAN YOU ACCURATELY MEASURE YOUR MARKETING WHILE PROTECTING CUSTOMER PRIVACY?

Bringing in new customers is great. Getting accurate insights while protecting
your customers’ privacy is even better. Our privacy-preserving measurement and
cost aggregation technologies give you insights you can count on across
channels, platforms, and devices.

Explore our measurement suite Explore our SKAdNetwork solution Explore our cost
aggregation solution


DO YOU KNOW THE REAL IMPACT OF ALL OF YOUR MARKETING ACTIVITIES?

When it comes to marketing, you should only pay for what works. Incremental lift
testing makes it easy to make good choices for your marketing budget through
accurate, unbiased insights into the true value of your marketing outcomes.

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DO YOU HAVE THE TOOLS TO TURN YOUR INSIGHTS INTO ACTIONS?

Not all marketing activities are created equal. Our analytics suite simplifies
complex data and gives you a unified view of campaign performance so you can
make better, faster marketing choices at every stage of the customer journey.

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CAN YOU CREATE EXCEPTIONAL EXPERIENCES THAT KEEP CUSTOMERS ENGAGED?

To succeed, you need to meet your customers where they are. Our customer
experience and engagement suite, powered by a reliable deep linking engine, lets
you create personalized journeys that increase conversions and return on
experience.

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IS YOUR BUDGET SAFE FROM MOBILE AD FRAUD?

Bots and click farms aren’t going to generate revenue (for you). That’s why you
need a comprehensive fraud protection solution to make sure you’re investing in
the right channels, and only measuring and paying for real actions.

Explore our fraud solutions


We believe that you can increase customer privacy and provide exceptional
experiences. Our solutions for iOS 14 (and beyond) are turning challenges into
new opportunities – find out how


POWERING INSIGHTS AND EXPERIENCES FOR FORWARD-THINKING TEAMS AROUND THE WORLD

Hear from our customers


WHAT SETS US APART

When brands make good choices for their customers by respecting their privacy
and providing exceptional experiences, they create deeper, more rewarding
relationships. Here’s how we help you make that happen:

 * Start with privacy as a given Privacy is a basic human right for everyone,
   everywhere. That’s why we chose to create a new industry standard for privacy
   and security to ensure your customers’ data is protected and your business is
   compliant.
 * Provide unmatched, trusted insights The insights that matter are the ones
   that you can trust and act on. Our platform gives you the accurate and
   actionable insights that help you build better customer relationships.
 * Take a customer-obsessed approach Doing the right thing takes courage. Our
   independent, unbiased, privacy-first approach allows us to provide
   exceptional experiences for you, so you can do the same for your customers.
 * Create technologies that enable innovation The only constant is change. Our
   open, flexible platform helps you drive innovation for your customer through
   privacy-preserving technologies, and a connected ecosystem of partners.




READY TO START MAKING GOOD CHOICES?

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PLATFORM

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 * Cost aggregation
 * Marketing analytics
 * Incrementality
 * Predictive analytics
 * CX & deep linking
 * Audience segmentation
 * Fraud protection
 * Raw data & APIs
 * Partner marketplace
 * AppsFlyer for iOS
 * Privacy CloudNEW!
 * Pricing


SOLUTIONS

 * Gaming
 * Shopping
 * Food & drink
 * Entertainment & music
 * Finance
 * Health & fitness
 * Travel
 * Integrated partners
 * Agencies
 * Zero budget marketing
 * AWS


WHY APPSFLYER

 * Customer success stories
 * The AppsFlyer difference
 * Trust hub
 * Security
 * Privacy


LEARN

 * Blog
 * Videos
 * Podcast
 * Reports & guides
 * Glossary
 * Product news
 * Use cases
 * Help center


COMPANY

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