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# a b c d e f g h i j k l m n o p q r s t u v w x y z


#

1st party data 2nd party data 3rd party data


A

A/B Testing AAID (Android Advertising ID) AAP (Amazon Advertising Platform) Ad
blocker Ad exchange Ad fraud Ad server Ad verification Ads.txt Adtech Advanced
matching Advertising ID AdWords Affiliate marketing Aggregated Events
Measurement Agile Methodology Algorithm AMG (Amazon Media Group) API
(Application Programming Interface) AR (Augmented Reality) AR (Augmented
Reality) ARPU (Average Revenue Per User) Artificial Intelligence ASO (App Store
Optimization) Attribution AWS (Amazon Web Services)


B

B2B (Business to Business) B2C (Business to Consumer) Backlink Banner BAT
(Baidu, Alibaba, Tencent) Beacon Behavioural targeting Big data BigQuery Bitcoin
Blackbox Blockchain Bot Bounce Brand safety Brandtech Brick and Mortar


C

C4M (Cloud For Marketing) Campaign Manager Campaign Manager Floodlight tags CAPI
(Meta Conversion API) Capping Cashback CCPA (California Consumer Privacy Act)
CDO (Chief Digital/Data Officer) CDP (Customer Data Platform) Churn Click and
Mortar Clickbait Cloud (computing) Cloud-native Clustering CMO (Chief Marketing
Officer) CMP (Consent Management Platform) CMS (Content Management System) CNIL
(Commission Nationale de l'Informatique et des Libertés) Cohort Community
Management Consent exemption Conversion Cookie CPA (Cost Per Acquisition/Action)
CPC (Cost Per Click) CPI (Cost Per Install) CPL (Cost Per Lead) CPM (Cost Per
Mille) CPRA (California Privacy Rights Act) CPV (Cost Per View) CRM (Customer
Relationship Management) CRM onboarding CRO (Conversion Rate Optimisation)
Cross-channel Cross-device Cross-site tracking Cryptocurrency CTA
(Call-To-Action) CTR (Click-Through Rate) Customer Match


D

Data Anonymization Data Broker Data center Data clean room Data exchange Data
granularity Data lake Data marketing Data mining Data quality Data science Data
visualisation Data warehouse DataLayer Datamart DBM (DoubleClick Bid Manager)
DCO (Dynamic Creative Optimisation) Deduplication Deep learning Deep linking
Deep web DevOps Dimension Display & Video 360 Display advertising DMP (Data
Management Platform) DOOH (Digital Out-of-Home) DPO (Data Protection Officer)
Drafts and Experiments Drive-to-Store Drive-to-Web DSP (Demand Side Platform)
DToC (Direct To Consumer)


E

Earned Media Econometrics Emailing Engagement scoring ePrivacy


F

Fingerprinting Freemium


G

GAFA (Google, Apple, Facebook, Amazon) Gamification GCP (Google Cloud Platform)
GDN (Google Display Network) GDPR (General Data Protection Regulation) GMP
(Google Marketing Platform) Google BigQuery Data Transfer Governance (data
governance)


H

Hashing Header bidding Heatmap HiPPO (Highest Paid Person’s Opinion) Hit Hybrid
app


I

Identity Graph Identity Resolution IDFA (Identifier for Advertisers) Impression
In-app In-stream IoT (Internet of Things) ITP (Intelligent Tracking Prevention)


J

JavaScript


K

KOL (Key Opinion Leader) KPI (Key Performance Indicator)


L

Landing page Lead Lead nurturing Location-Based Marketing Log-level data
Lookalike (audience) Lookback window


M

M-Commerce Machine learning Marketing automation Martech Media mix Merchandising
Messaging Metric MMP (Mobile Measurement Partner) Mobile banking Monetisation
MTA (Multi-Touch Attribution) MTP (Multi-Touch Point) analysis Multi-device
Multichannel MVT (MultiVariate Testing )


N

Native advertising Native app NATU (Netflix, Airbnb, Tesla, Uber) Natural
language processing Net neutrality Neural network NFC (Near Field Communication)


O

O2O (Online to Offline) Omnichannel Onboarding OOH advertising (Out-Of-Home)
Open banking Open data Open source Opt-in OS (Operating System) OTT
(Over-the-top) Overfitting Owned media


P

Paid media Partitioned Cookies People-based marketing Persistent environment
Persona Personalization Phygital PII (Personally Identifiable Information) Pixel
PoC (Proof of Concept) POEM (Paid, Owned, Earned Media) Portability Post
impression PPC (Pay Per Click) Pre-roll Predictive (analysis) Privacy Privacy by
Design Private click measurement PRM (Prospect Relationship Management)
Programmatic Programmatic guaranteed Pseudonymisation Pure player Push
notification


Q

QR code Quality Score


R

Raw Data Reach Referral Referrer Reinforcement learning Resilient Signals
Retargeting ROAS (Return On Ad Spend) ROI (Return On Investment) RON (Run Of
Network) ROPO (Research Online, Purchase Offline) ROS (Run of site) RTB
(Real-Time Bidding)


S

SaaS (Software as a Service) Sandbox Scalability Scoring Scraping Scrum SDK
(Software Development Kit) SEA (Search Engine Advertising) Segmentation SEM
(Search Engine Marketing) SEO (Search Engine Optimisation) Server-Side Tagging
Session Share of Voice (SOV) Showrooming Silo SKAdNetwork Sponsored link SQL
(Structured Query Language) SSP (Supply-Side Platform) Strong AI Structured data
Supervised Learning Surface Web


T

Tag Test & Learn TMS (Tag Management System) Tracking Trading desk Trafficking
Transfer Learning True view


U

Unstructured data Unsupervised Learning URI (Uniform Resource Identifier) URL
(Uniform Resource Locator) URN (Uniform Resource Name) User ID UX (User
Experience)


V

View through conversion Virtual reality Voice assistant


W

Walled garden Weak AI Webanalytics Webapplication Webrooming Webtesting WeChat


Z

Zeroed-out users

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