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Effective URL: https://www.commercialintegrator.com/news/commercial-av-survey-trends-opportunity-areas/?utm_medium=email&_hsmi=277798545&_hsenc=p2AN...
Submission: On October 11 via api from US — Scanned from DE

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 Necessary (32)  Preferences (9)  Statistics (62)  Marketing (81)  Unclassified
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Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies. You consent to our necessary cookies if
you continue to use our website. This includes the cookie dropped in your
browser that will retain your cookie preferences set here.


NameProviderPurposeExpiryTypecookietest [x2]AmazonThis cookie is used to
determine if the visitor has accepted the cookie consent
box.SessionHTTPtest [x2]CBS InteractiveUsed to detect if the visitor has
accepted the marketing category in the cookie banner. This cookie is necessary
for GDPR-compliance of the website. SessionHTTPcookies.js_dtest [x3]Parse.lyThis
cookie determines whether the browser accepts
cookies.SessionHTTPdeviceIdAmazonIdentifies the logged in user. A unique session
ID is linked to the user so that he/she is identified while navigating the
website. The user is logged out when the cookie
expires.PersistentHTMLrc::eGoogleThis cookie is used to distinguish between
humans and bots. SessionHTML__cf_bm [x4]Hubspot
Kickstarter
Vimeo
Click FunnelsThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTPak_bmsc [x2]www.hulu.com
Lexington Herald LeaderThis cookie is used to distinguish between humans and
bots. This is beneficial for the website, in order to make valid reports on the
use of their website.1 dayHTTPbm_mi [x2]www.hulu.com
Lexington Herald LeaderUsed in context with the website's BotManager. The
BotManager detects, categorizes and compiles reports on potential bots trying to
access the website.SessionHTTPCookieConsent [x2]Commercial Integrator
CookiebotStores the user's cookie consent state for the current domain1
yearHTTPcf_clearanceKickstarterThis cookie is used to distinguish between humans
and bots. 1 yearHTTPli_gcLinkedInStores the user's cookie consent state for the
current domain180 daysHTTPtestViacomUsed to detect if the visitor has accepted
the marketing category in the cookie banner. This cookie is necessary for
GDPR-compliance of the website.
PersistentHTMLOptanonConsentcdn.cookielaw.orgDetermines whether the visitor has
accepted the cookie consent box. This ensures that the cookie consent box will
not be presented again upon re-entry. 1 yearHTTPs_fidNBCUniversalStores referral
ID if third-party cookies are restricted by opt-out.5
yearsHTTPJSESSIONID [x2]New Relic
LinkedInPreserves users states across page
requests.SessionHTTPsc_anonymous_idwidget.sndcdn.comUsed in context with the
3D-view-function on the website.10 yearsHTTPtestcookieCerosThis cookie
determines whether the browser accepts
cookies.SessionHTTPPHPSESSIDWufooPreserves user session state across page
requests.SessionHTTPbscookieLinkedInThis cookie is used to identify the visitor
through an application. This allows the visitor to login to a website through
their LinkedIn application for example.1
yearHTTPusprivacycdn.cookielaw.orgDetects whether the user has checked the Do
Not Sell My Personal Information-button on the website. This feature is a part
of the CCPA. 1 yearHTTPCONSENTYouTubeUsed to detect if the visitor has accepted
the marketing category in the cookie banner. This cookie is necessary for
GDPR-compliance of the website. 2 yearsHTTP

Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.

NameProviderPurposeExpiryTypeloglevelCommercial IntegratorMaintains settings and
outputs when using the Developer Tools Console on current
session.PersistentHTMLwistia-video-progress-#Commercial IntegratorContains a
timestamp for the website’s video-content. This allows the user to resume
watching without having to start over, if the user leaves the video or website.
PersistentHTMLvidyardSettingsVidyardUsed to determine the optimal video quality
based on the visitor's device and network settings. PersistentHTMLfly_deviceCBS
InteractiveUsed to determine the optimal video quality based on the visitor's
device and network settings. 1 dayHTTPfly_geoCBS InteractiveThe cookie
determines the preferred language and country-setting of the visitor - This
allows the website to show content most relevant to that region and language.1
dayHTTPfr_last_loaded_pagecdn-magiclinks.trackonomics.netIdentifies the last
page visited by the visitor. This is used in order to make the chat-box function
more relevant.SessionHTMLpartialSaveIdAmazonUsed to remember user's data when
filling out forms on the website. PersistentHTMLintercomCBS InteractiveAllows
the website to recoqnise the visitor, in order to optimize the chat-box
functionality. PersistentHTMLli_alertsLinkedInUsed to determine when and where
certain pop-ups on the website should be presented for the user and remember
whether the user has closed these, to keep them from showing multiple times.1
yearHTTP

Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.

NameProviderPurposeExpiryTypewistiaCommercial IntegratorUsed by the website to
track the visitor's use of video-content - The cookie roots from Wistia, which
provides video-software to websites.PersistentHTML_ga [x8]Google
Commercial IntegratorRegisters a unique ID that is used to generate statistical
data on how the visitor uses the website.2 yearsHTTP_gat [x2]GoogleUsed by
Google Analytics to throttle request rate1 dayHTTP_gid [x6]Google
Commercial IntegratorRegisters a unique ID that is used to generate statistical
data on how the visitor uses the website.1 dayHTTPsegAppnexusRegisters
statistical data on visitors' behaviour on the website. Used for internal
analytics by the website operator.
SessionPixel_cbt [x2]static.chartbeat.comCollects data such as visitors' IP
address, geographical location and website navigation - This information is used
for internal optimization and statistics for the website's operator.
SessionHTTP_vapi# [x2]CBS InteractivePendingSessionHTTPs_ccCBS InteractiveUsed
to check if the user's browser supports cookies.SessionHTTPs_getNewRepeatCBS
InteractiveThis cookie is used to determine if the visitor has visited the
website before, or if it is a new visitor on the website.30 daysHTTPs_invisitCBS
InteractiveCollects statistics on the visitor's visits to the website, such as
the number of visits, average time spent on the website and what pages have been
read.1 dayHTTPs_vnumCBS InteractiveRegisters how the user has reached the
website.30 daysHTTP__hsscHubspotIdentifies if the cookie data needs to be
updated in the visitor's browser.1 dayHTTP__hssrcHubspotUsed to recognise the
visitor's browser upon reentry on the website.SessionHTTP__hstcHubspotSets a
unique ID for the session. This allows the website to obtain data on visitor
behaviour for statistical purposes.180 daysHTTP_ga_# [x3]GoogleUsed by Google
Analytics to collect data on the number of times a user has visited the website
as well as dates for the first and most recent visit. 2
yearsHTTP_parsely_session [x3]Parse.ly
Commercial IntegratorThis cookie is used to collect data on visitor behavior on
the website.1 dayHTTP_parsely_visitor [x3]Parse.ly
Commercial IntegratorThis cookie is used to determine if the visitor has visited
the website before, or if it is a new visitor on the website.13
monthsHTTPhubspotutkHubspotSets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical purposes.180
daysHTTPln_or [x2]Commercial Integrator
LinkedInRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
SessionHTTPparsely_uuid [x2]Parse.lyRegisters statistical data on users'
behaviour on the website. Used for internal analytics by the website operator.
SessionHTTPcollectGoogleUsed to send data to Google Analytics about the
visitor's device and behavior. Tracks the visitor across devices and marketing
channels.SessionPixelAnalyticsSyncHistoryLinkedInUsed in connection with
data-synchronization with third-party analysis service. 30
daysHTTPAMCV_# [x2]Viacom
NBCUniversalUnique user ID that recognizes the user on returning visits2
yearsHTTPs_sqNBCUniversalCollects data on the user’s navigation and behavior on
the website. This is used to compile statistical reports and heatmaps for the
website owner.SessionHTTP_cbstatic.chartbeat.comCollects data such as visitors'
IP address, geographical location and website navigation - This information is
used for internal optimization and statistics for the website's operator.
PersistentHTML_cb_expiresstatic.chartbeat.comThis cookie is used in context with
HTML local storage, this sets an expiry date/time for the _cb tracker, which
makes it function like a
cookie.PersistentHTML_cb_svrefstatic.chartbeat.comCollects data such as
visitors' IP address, geographical location and website navigation - This
information is used for internal optimization and statistics for the website's
operator. PersistentHTML_cb_svref_expiresstatic.chartbeat.comThis cookie is used
in context with HTML local storage, this sets an expiry date/time for the
_cb_sverf, which makes it function like a
cookie.PersistentHTMLpersonalization_idTwitter Inc.This cookie is set by Twitter
- The cookie allows the visitor to share content from the website onto their
Twitter profile. 400 daysHTTPvuidVimeoCollects data on the user's visits to the
website, such as which pages have been read.2
yearsHTTP_cbstatic.chartbeat.comCollects data such as visitors' IP address,
geographical location and website navigation - This information is used for
internal optimization and statistics for the website's operator. 13
monthsHTTP_chartbeat2static.chartbeat.comCollects data on the user's visits to
the website, such as which pages have been read.13
monthsHTTPoptimizelyEndUserIdOptimizelyUsed to measure how selected users react
to targeted changes to the website's content and functionality, in order to
determine what variation is most efficacious in terms of converting users to
customers.180 daysHTTPTEST_AMCV_COOKIECBS InteractiveRegisters statistical data
on users' behaviour on the website. Used for internal analytics by the website
operator. 2 yearsHTTP_pk_id#Mirabel TechnologiesCollects statistics on the
user's visits to the website, such as the number of visits, average time spent
on the website and what pages have been read.1 yearHTTP_pk_ref#Mirabel
TechnologiesUsed by Piwik Analytics Platform to identify the referring website
from which the visitor has come.6 monthsHTTP_pk_ses#Mirabel TechnologiesUsed by
Piwik Analytics Platform to track page requests from the visitor during the
session.1 dayHTTPtdGoogleRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator. SessionPixel

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers. Though you may
see numerous marketing cookies listed, that does not mean your browser will
receive all of them. The count seen here represents every potential cookie that
exists on our sites from links in our articles, to ads that are targeted, to
video players and more. We will never knowingly place a malicious cookie in any
users browser.


NameProviderPurposeExpiryTypeanjAppnexusRegisters a unique ID that identifies a
returning user's device. The ID is used for targeted ads.3
monthsHTTPuuid2AppnexusRegisters a unique ID that identifies a returning user's
device. The ID is used for targeted ads.3 monthsHTTP_awlCBS InteractiveCollects
data on visitors' preferences and behaviour on the website - This information is
used make content and advertisement more relevant to the specific visitor. 13
monthsHTTPaam_uuidCBS InteractiveCollects data on user behaviour and interaction
in order to optimize the website and make advertisement on the website more
relevant. 30 daysHTTPoptimizelyDomainTestCookie [x2]OptimizelyTracks the
conversion rate between the user and the advertisement banners on the website -
This serves to optimise the relevance of the advertisements on the website. 180
daysHTTPoptimizelyOptOut [x2]OptimizelyCollects visitor data related to the
user's visits to the website, such as the number of visits, average time spent
on the website and what pages have been loaded, with the purpose of displaying
targeted ads.SessionHTTPutag_mainCBS InteractiveUsed by Tealium Tag Manager to
store a unique visitor ID, a session ID and to persist data about the visitor's
interaction with the website, e.g. last page viewed.1
yearHTTPfr_referrer_tracecdn-magiclinks.trackonomics.netRegisters how the user
has reached the website to enable pay-out of referral commission fees to
partners.SessionHTML__gads [x2]Google
Commercial IntegratorUsed to register what ads have been displayed to the user.1
yearHTTP__gpi [x2]Google
Commercial IntegratorCollects information on user behaviour on multiple
websites. This information is used in order to optimize the relevance of
advertisement on the website.1 yearHTTP_fbp [x2] Meta Platforms, Inc.
Commercial IntegratorUsed by Facebook to deliver a series of advertisement
products such as real time bidding from third party advertisers.3
monthsHTTP_gcl_au [x2]Google
Commercial IntegratorUsed by Google AdSense for experimenting with advertisement
efficiency across websites using their services. 3 monthsHTTP_dpAdobe Inc.This
cookie is set by the audience manager of a website in order to determine if any
additional third-party cookies can be set in the visitor’s browser – third-party
cookies are used to gather information or track visitor behavior on multiple
websites. Third-party cookies are set by a third-party website or company.1
dayHTTPAPCGooglePending180 daysHTTPDSIDGoogleUsed by Google DoubleClick for
re-targeting, optimisation, reporting and attribution of online adverts.1
dayHTTPIDEGoogleUsed by Google DoubleClick to register and report the website
user's actions after viewing or clicking one of the advertiser's ads with the
purpose of measuring the efficacy of an ad and to present targeted ads to the
user.1 yearHTTPpcs/viewGoogleUsed by DoubleClick to determine whether website
advertisement has been properly displayed - This is done to make their marketing
efforts more efficient. SessionPixeltest_cookieGoogleUsed to check if the user's
browser supports cookies.1 dayHTTPdpm_pxldpmsrv.comPending400
daysHTTPdpm_pxl_aiddpmsrv.comPending400
daysHTTPxdpm_segs_132dpmsrv.comPending400
daysHTTPxdpm_segsid_132dpmsrv.comPending400 daysHTTPads/ga-audiencesGoogleUsed
by Google AdWords to re-engage visitors that are likely to convert to customers
based on the visitor's online behaviour across
websites.SessionPixelNIDGoogleRegisters a unique ID that identifies a returning
user's device. The ID is used for targeted ads.6
monthsHTTPpagead/1p-conversion/#/GooglePendingSessionPixelrc::hGooglePendingPersistentHTMLar_debugGooglePending3
monthsHTTPpagead/gen_204GoogleCollects data on visitor behaviour from multiple
websites, in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same advertisement.
SessionPixelpcs/activeviewGoogleUsed by DoubleClick to determine whether website
advertisement has been properly displayed - This is done to make their marketing
efforts more efficient. SessionPixelcsiGoogleCollects data on visitors'
preferences and behaviour on the website - This information is used make content
and advertisement more relevant to the specific visitor.
SessionPixel__ptq.gifHubspotSends data to the marketing platform Hubspot about
the visitor's device and behaviour. Tracks the visitor across devices and
marketing channels.SessionPixelpardot [x2]Commercial IntegratorUsed in context
with Account-Based-Marketing (ABM). The cookie registers data such as
IP-addresses, time spent on the website and page requests for the visit. This is
used for retargeting of multiple users rooting from the same IP-addresses. ABM
usually facilitates B2B marketing purposes.SessionHTTPbcookieLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.1
yearHTTPlangLinkedInSet by LinkedIn when a web page contains an embedded "Follow
us" panel.SessionHTTPli_sugrLinkedInCollects data on user behaviour and
interaction in order to optimize the website and make advertisement on the
website more relevant. 3 monthsHTTPlidcLinkedInUsed by the social networking
service, LinkedIn, for tracking the use of embedded services.1
dayHTTPUserMatchHistoryLinkedInUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 30
daysHTTPedgeplayer-playbackSessionViacomPendingSessionHTMLembedViacomPendingSessionHTTPundefined(undefined)Parse.lyPendingPersistentHTMLUIDScorecardResearchCollects
information of the user and his/her movement, such as timestamp for visits, most
recently loaded pages and IP address. The data is used by the marketing research
network, Scorecard Research, to analyse traffic patterns and carry out surveys
to help their clients better understand the customer's preferences.400
daysHTTPSreferrerSmugMugCollects information on user preferences and/or
interaction with web-campaign content - This is used on CRM-campaign-platform
used by website owners for promoting events or products.30
daysHTTP_chartbeat2static.chartbeat.comUsed by the web analytics company
Chartbeat to register whether the user has visited the website
before.PersistentHTML_chartbeat2_expiresstatic.chartbeat.comUsed by the web
analytics company Chartbeat to register whether the user has visited the website
before.PersistentHTML1/i/adsct [x2]Twitter Inc.Collects data on user behaviour
and interaction in order to optimize the website and make advertisement on the
website more relevant. SessionPixelmuc_adsTwitter Inc.Collects data on user
behaviour and interaction in order to optimize the website and make
advertisement on the website more relevant. 400 daysHTTPguest_idTwitter
Inc.Collects data related to the user's visits to the website, such as the
number of visits, average time spent on the website and which pages have been
loaded, with the purpose of personalising and improving the Twitter service.400
daysHTTPguest_id_adsTwitter Inc.Collects information on user behaviour on
multiple websites. This information is used in order to optimize the relevance
of advertisement on the website.400 daysHTTPguest_id_marketingTwitter
Inc.Collects information on user behaviour on multiple websites. This
information is used in order to optimize the relevance of advertisement on the
website.400 daysHTTPWIDGET::local::assignmentswidget.sndcdn.comUsed by
audio-platform SoundCloud to implement, measure and improve their embedded
content/service on the website - The collection of data also includes visitors’
interaction with embedded content/service. This can be used for statistics or
marketing purposes. PersistentHTMLep201WufooSaves user states across page
requests when completing a web-based survey.1
dayHTTP_cb_svrefstatic.chartbeat.comThis cookie is used to collect information
on a visitor. This information will become an ID string with information on a
specific visitor – ID information strings can be used to target groups with
similar preferences, or can be used by third-party domains or ad-exchanges.1
dayHTTPGoogleAdServingTestGoogleUsed to register what ads have been displayed to
the user.SessionHTTPLAST_RESULT_ENTRY_KEYYouTubeUsed to track user’s interaction
with embedded
content.SessionHTTPLogsDatabaseV2:V#||LogsRequestsStoreYouTubePendingPersistentIDBnextIdYouTubeUsed
to track user’s interaction with embedded
content.SessionHTTPremote_sidYouTubeNecessary for the implementation and
functionality of YouTube video-content on the website.
SessionHTTPrequestsYouTubeUsed to track user’s interaction with embedded
content.SessionHTTPServiceWorkerLogsDatabase#SWHealthLogYouTubeNecessary for the
implementation and functionality of YouTube video-content on the website.
PersistentIDBTESTCOOKIESENABLEDYouTubeUsed to track user’s interaction with
embedded content.1 dayHTTPVISITOR_INFO1_LIVEYouTubeTries to estimate the users'
bandwidth on pages with integrated YouTube videos.180
daysHTTPVISITOR_PRIVACY_METADATAYouTubePending180 daysHTTPYSCYouTubeRegisters a
unique ID to keep statistics of what videos from YouTube the user has
seen.SessionHTTPyt.innertube::nextIdYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLYtIdbMeta#databasesYouTubeUsed to track user’s interaction
with embedded content.PersistentIDByt-remote-cast-availableYouTubeStores the
user's video player preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
preferences using embedded YouTube videoSessionHTML

Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies. As more information becomes
available each unknown cookie is updated. The majority of these cookies have
very limited exposure to users on our sites.


NameProviderPurposeExpiryTypetempTokenGooglePendingSessionHTTP{"words":[-1252683020,1196308427,211077988,2016216253,-1674264988],"sigBytes":20}VidyardPendingPersistentHTMLdomain_tracker/g3-communications/ci-2021-40-under-40CerosPendingPersistentHTMLdomain_tracker/g3-communications/ci-2021-40-under-40-1CerosPendingPersistentHTMLexperience_tracker/g3-communications/ci-2021-40-under-40CerosPendingPersistentHTMLexperience_tracker/g3-communications/ci-2021-40-under-40-1CerosPendingPersistentHTMLAAMC_cbsi_0CBS
InteractivePending180 daysHTTPaamgamCBS InteractivePending30
daysHTTPCBS_INTERNALCBS InteractivePending1 dayHTTPfirst_page_todayCBS
InteractivePending1 dayHTTPfly_vidCBS
InteractivePendingSessionHTTPprevPageNameCBS
InteractivePendingSessionHTTPprevPageTypeCBS
InteractivePendingSessionHTTPs_lv_cbsnewsCBS InteractivePending3
yearsHTTPs_lv_cbsnews_sCBS InteractivePending1
dayHTTPdev_O/clear.gifFlipboardPendingSessionPixeldpm_time_site [x2]Commercial
Integrator
s.dpmsrv.comPendingSessionHTTPdpm_url_count [x2]Commercial Integrator
s.dpmsrv.comPendingSessionHTTPfp_value [x2]Commercial Integrator
AmazonPendingSessionHTTPhasLiveRampMatch [x2]Commercial Integrator
s.dpmsrv.comPendingSessionHTTP__fp_uuidAmazonPendingSessionHTMLfp_valueAmazonPendingSessionHTMLpk_calledAmazonPendingSessionHTMLsaved:#AmazonPendingPersistentHTML(unnamed) [x2]Parse.lyPendingSessionHTTPgup_clientid [x2]USA
TodayPendingSessionHTTPlast_frontcpt-static.gannettdigital.comPendingSessionHTTP_hulu_assignmentswww.hulu.comPending1
yearHTTP_hulu_atwww.hulu.comPending1 yearHTTPd_midCBS
InteractivePendingPersistentHTMLgnt_eidUSA TodayPendingSessionHTTPgnt_iUSA
TodayPendingSessionHTTPgup_anonidUSA TodayPendingSessionHTTPgup_lngUSA
TodayPendingSessionHTTPmobile-help-overlayCerosPendingSessionHTTPnumber(#)widget.sndcdn.comPendingSessionHTMLCBSNEWS#pushNotificationsCBS
InteractivePendingPersistentIDBCBSNEWS.features.componentorder-desktop-front_doorCBS
InteractivePendingSessionHTMLCBSNEWS.features.fd-hero-shelf-testCBS
InteractivePendingSessionHTMLCBSNEWS.features.fms-paramsCBS
InteractivePendingSessionHTMLCBSNEWS.features.infinite-scrollCBS
InteractivePendingSessionHTMLCBSNEWS.features.katysTestCBS
InteractivePendingSessionHTMLCBSNEWS.features.liveTvButtonInHeaderCBS
InteractivePendingSessionHTMLCBSNEWS.features.recirc-querylyCBS
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InteractivePendingSessionHTTPfmscw_respCBS InteractivePendingPersistentHTML

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COMMERCIAL AV SURVEY EXAMINES TRENDS, OPPORTUNITY AREAS

OUR COMMERCIAL AV SURVEY, WHICH ASKS RESPONDENTS ABOUT EMERGING OPPORTUNITIES
AND DESIRED SKILL SETS, WILL INFORM THE INTEGRATION COMMUNITY.

October 6, 2023 Dan Ferrisi Leave a Comment


tonefotografia / stock.adobe.com

Editor’s Note: This article was originally published on Sept. 26 and has since
been updated.

As always, Commercial Integrator is focused on ways to provide insightful
content to members of the commercial AV industry. Recently, our team created a
short, eight-question survey focusing on some of the most topical issues in the
commercial AV world. We ask that you take our survey to help your fellow
integrators, consultants and technology solution providers better understand the
state of the AV industry today.

Nowadays, labor-related issues are a hot topic in the integration community. Our
survey touches on the most marketable and in-demand skills for AV technicians
working in 2023. For example, we ask about whether integrators are most
interested in attracting technicians with strength in cable pulling, networking,
programming or another essential skill. Moreover, we ask about whether
integrator respondents’ firms have more or less demand for subcontracted labor
these days, as opposed to in prior years.

What’s more, we inquire about how survey respondents break down their business
in terms of categories of project. Specifically, we ask about integrators’
relative percentage of projects in the following categories: commercial AV,
residential AV, security, structured cabling and IT/networking. Commercial
Integrator is curious about the extent to which today’s technology solutions
providers are diversifying their business by delving into projects outside of
their core wheelhouse. This survey will help provide the answer!


SURVEY EXAMINES COMMERCIAL AV OPPORTUNITY AREAS

Another big goal for Commercial Integrator’s survey is to examine key
opportunity areas in the AV integration channel. We’re curious which hot trend
on the technology side will have the biggest impact in 2024. In particular, we
ask survey respondents about AV-over-IP and network-based systems, direct-view
LED technology and artificial intelligence (AI). What’s more, we inquire about
applications/use cases that are getting a lot of attention. We hope, with this
survey, to understand whether the ripest opportunity for integration businesses
centers on esports, Microsoft Teams Rooms, live-entertainment applications, the
ascendant work-from-anywhere trend or something else.

Completing this survey will take three minutes or less, and your voice will help
the integration community understand the key issues of the day. Please lend your
voice and help Commercial Integrator shine a light on the developments that
affect your integration business!


2023 INTEGRATION CHANNEL SURVEY

As always, Commercial Integrator is focused on ways to provide insightful
content to members of the commercial AV industry. Recently, our team created a
short, eight-question survey focusing on some of the most topical issues in the
commercial AV world. Please take our survey to help your fellow integrators,
consultants and technology solution providers better understand the state of the
AV industry today!

Take The Survey

If you enjoyed this article and want to receive more valuable industry content
like this, click here to sign up for our digital newsletters!


ABOUT THE AUTHOR

DAN FERRISI

Contact:

Dan Ferrisi has been covering the commercial AV industry as an editor, reporter
and writer since 2004. He is the former editor of Sound & Communications, and he
joined Commercial Integrator as editor-in-chief in November 2021.

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