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Submission: On April 19 via api from US — Scanned from DE
Effective URL: https://www.jtbusa.com/meetings-events/case6
Submission: On April 19 via api from US — Scanned from DE
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<!-- CASE STUDY 6 -->
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<h1 class="title fade-left---feature fade-delay---0s active-fade">CASE STUDY #6</h1>
<p class="catch1 fade-in---feature active-fade">Corporate Meeting and Travel Management</p>
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<p><span>CLIENT:</span><br> Manufacturing business</p>
<p><span>INDUSTRY:</span><br>Automotive and machine tool manufacturing</p>
<p><span>SERVICE:</span><br>Corporate Meeting and Travel Management (CMTM)</p>
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<h2 class="fade-left active-fade">CHALLENGE</h2>
<p class="fade-left active-fade">A large automotive and machine tool manufacturing business headquartered in North America came to JTB with the desire to revitalize its corporate event and travel program.<br><br> The first objective was a
streamlined approach to hosting product launch events. As company leadership explained in our initial conversations, these launch events held an important place in their overall strategy as a way to raise awareness about new products and
innovations, ultimately sparking interest and generating sales.<br><br> The second objective was to find a more streamlined way to carry out <span style="color:#C00;font-weight: bold">incentive programs</span> with travel rewards for the
topperforming sales reps and dealers in their network. The manufacturer’s internal teams needed support for meeting venue logistics, accommodations, transportation, sightseeing, and other business travel and event needs to carry out
these programs.<br><br> The challenge was that each department in the company had been conducting its own meetings and events with separate vendors and partners. Leadership had not yet established an efficient way to streamline event
operations across the entire business under one program. However, company leadership knew doing this could streamline their efforts and reduce overall costs.</p>
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<h2 class="js-fade-in fade-left">SOLUTION</h2>
<p class="js-fade-in fade-left">JTB worked with our manufacturing client’s project and procurement managers to find the right solution. After learning more about the siloed approach and cross-departmental needs, we proposed Corporate
Meeting and Travel Management as well as JTB Connect.<br><br> CMTM is an event management philosophy we use for implementing and managing meetings, incentives, conferencing and exhibitions (MICE). It can work for businesses in any
industry, at scale, to streamline and optimize operations for the highest event ROI. JTB’s CMTM has also helped our clients <span style="color:#C00;font-weight: bold">reduce costs by up to 20%.</span><br><br> To support CMTM, we
recommended using JTB Connect — our proprietary software application that enables Cvent integration — to optimize event management functions and meet their other needs. Implementing this program helps ensure event compliance, supports
visualization and standardization of work processes and provides greater visibility into spending data. <br><br> Additionally, we were able to customize JTB Connect as a one-stop shop our client could use for managing the incentive and
reward programs for their sales reps and dealers. This application allows for easy registration management and simplifies communications with tools for sending event announcements to participants. It’s also the destination for making and
managing venue, hotel and transportation arrangements.<br><br> Following an event, JTB Connect enables participant data analysis and gives stakeholders a clearer understanding of the effectiveness and success of each event.</p>
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<h2 class="js-fade-in fade-left">RESULTS</h2>
<p class="js-fade-in fade-left">After implementing our CMTM strategy and getting up and running with the JTB Connect app, our manufacturing client was impressed with how efficient their event management process became. Company leadership
reported cost savings as well as greater attendee satisfaction, thanks to JTB’s solutions.<br><br> JTB’s staff around the world is available to provide full support — from strategic preparation to on-site assistance — to help our clients
bring ambitious meeting and event ideas to life. Contact <a href="contact-us" target="_blank" style="color:#C00;font-weight: bold">JTB USA Meetings & Events </a>to learn more.</p>
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GROUPS
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MEETINGS
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EVENTS (VIRTUAL EVENTS)
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INCENTIVES
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* Program Management
GROUPS
* Types of Groups
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MEETINGS
* Types of Meetings
* SMM
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EVENTS (VIRTUAL EVENTS)
* Types of Events
* Event Creation
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INCENTIVES
* Types of Incentives
* Program Creation
* Program Management
GROUPS
* Types of Groups
* Group Travel
* Group Management
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MEETINGS
* Types of Meetings
* SMM
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EVENTS (VIRTUAL EVENTS)
* Types of Events
* Event Creation
* Event Management
INCENTIVES
* Types of Incentives
* Program Creation
* Program Management
GROUPS
* Types of Groups
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Perfect moments, always
JTB was established in Japan in 1912, and JTB USA was established in 1964 to
serve business and leisure travelers in the United States. Today, with over
500 locations worldwide, our customers choose us for our superior hospitality
and technology, all over the world.
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GOING DIGITAL WITH VIRTUAL EVENTS
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Our case studies will highlight many relevant topics within the meetings and
events industry.
Cases
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* Case 4: Meetings Event Management
* Case 5: Transitioning to Hybrid Events
* Case 6: CMTM
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【IMPORTANT NOTICE】
ABOUT COVID-19
CASE STUDY #6
Corporate Meeting and Travel Management
CLIENT:
Manufacturing business
INDUSTRY:
Automotive and machine tool manufacturing
SERVICE:
Corporate Meeting and Travel Management (CMTM)
CHALLENGE
A large automotive and machine tool manufacturing business headquartered in
North America came to JTB with the desire to revitalize its corporate event and
travel program.
The first objective was a streamlined approach to hosting product launch events.
As company leadership explained in our initial conversations, these launch
events held an important place in their overall strategy as a way to raise
awareness about new products and innovations, ultimately sparking interest and
generating sales.
The second objective was to find a more streamlined way to carry out incentive
programs with travel rewards for the topperforming sales reps and dealers in
their network. The manufacturer’s internal teams needed support for meeting
venue logistics, accommodations, transportation, sightseeing, and other business
travel and event needs to carry out these programs.
The challenge was that each department in the company had been conducting its
own meetings and events with separate vendors and partners. Leadership had not
yet established an efficient way to streamline event operations across the
entire business under one program. However, company leadership knew doing this
could streamline their efforts and reduce overall costs.
SOLUTION
JTB worked with our manufacturing client’s project and procurement managers to
find the right solution. After learning more about the siloed approach and
cross-departmental needs, we proposed Corporate Meeting and Travel Management as
well as JTB Connect.
CMTM is an event management philosophy we use for implementing and managing
meetings, incentives, conferencing and exhibitions (MICE). It can work for
businesses in any industry, at scale, to streamline and optimize operations for
the highest event ROI. JTB’s CMTM has also helped our clients reduce costs by up
to 20%.
To support CMTM, we recommended using JTB Connect — our proprietary software
application that enables Cvent integration — to optimize event management
functions and meet their other needs. Implementing this program helps ensure
event compliance, supports visualization and standardization of work processes
and provides greater visibility into spending data.
Additionally, we were able to customize JTB Connect as a one-stop shop our
client could use for managing the incentive and reward programs for their sales
reps and dealers. This application allows for easy registration management and
simplifies communications with tools for sending event announcements to
participants. It’s also the destination for making and managing venue, hotel and
transportation arrangements.
Following an event, JTB Connect enables participant data analysis and gives
stakeholders a clearer understanding of the effectiveness and success of each
event.
RESULTS
After implementing our CMTM strategy and getting up and running with the JTB
Connect app, our manufacturing client was impressed with how efficient their
event management process became. Company leadership reported cost savings as
well as greater attendee satisfaction, thanks to JTB’s solutions.
JTB’s staff around the world is available to provide full support — from
strategic preparation to on-site assistance — to help our clients bring
ambitious meeting and event ideas to life. Contact JTB USA Meetings & Events to
learn more.
You Envision,
We Create
Learn More
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Perfect moments, always
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