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Text Content

* +44 (0) 118 403 2020
* sales@validity.com
* Help Center
* Customer Community

Search
Schedule my demo
* Products

* * Products
* BriteVerify
* * Ensure high-quality data for a better ROI from sales, marketing, and
service.

The industry’s longest standing contact verification solution
providing secure, scalable email validation.

Learn more
* *
* DemandTools
* * Ensure your data remains your most valuable asset.

DemandTools is the most versatile and secure data management platform
for cleaning and maintaining CRM data in less time.

Learn more
* *
* DemandTools Elements
* * Put an end to duplicates in Salesforce.

DemandTools Elements provides the easiest way to eliminate duplicates
without taking your time.

Learn more
* *
* DemandTools File
* * Deduplication for Excel spreadsheets.

Stop duplicates from corrupting the accuracy of your data.

Learn more
* *
* Everest
* * Clear your path to the inbox to create record-breaking campaigns.

Everest is the email deliverability platform that provides crucial
insights and guidance so you can reach more subscriber inboxes.

Learn more
* *
* Everest Elements
* * Unlock the elements you need to reach a new level of success.

The Everest Elements edition provides the core tools and insights you
need to drive more ROI from your email campaigns.

Learn more
* *
* GridBuddy Connect
* * Keep your team more focused on growing your business than updating
your data.

GridBuddy Connect is the data productivity platform that combines
your data into an editable, spreadsheet-simple view so your team can
get all of their insights in one place and engage confidently using
the right data.

Learn more
* *
* MailCharts
* * Campaign intelligence for ecommerce teams

MailCharts empowers ecommerce marketers with industry insights and
inspiration to create more engaging, evidence-based email and SMS
campaigns.

Learn more
* *
* Sender Certification
* * Protect your email deliverability.

Sender Certification ™ is the deliverability insurance policy that
decodes the top challenges for you, resulting in millions more emails
in the inbox. In fact, our customers get 27 million more emails to
the inbox per year, on average.

Learn more
* *

* Solutions

* * Solutions
* For Marketers
* * For marketers

Take the guesswork out of email marketing. Validity provides complete
visibility into email marketing metrics, improves deliverability, and
helps you get more from your email program.

Learn more
* *
* * Products of interest:
* Everest
* BriteVerify
* DemandTools Elements
* MailCharts
* For CRM Admins
* * For CRM admins

Simplify data management with solutions that improve data quality and
increase CRM adoption.

Learn more
* *
* * Products of interest:
* DemandTools
* GridBuddy Connect
* BriteVerify
* For Sales Teams
* * For sales teams

Give your sales team back hours per day with tools designed to
increase productivity and mitigate pipeline risks in real time

Learn more
* *
* * Products of interest:
* GridBuddy Connect
* BriteVerify
* For Revenue Operations
* * For revenue operations

Keep marketing campaigns and sales teams running smoothly with
accurate data to increase engagement and productivity. When you can
trust your data, you can target, engage, and convert customers more
effectively.

Learn more
* *
* * Products of interest:
* Everest
* DemandTools
* GridBuddy Connect
* BriteVerify

* Resources

* * Resources
* Blog
* * Blog Post
Top 12 Email Marketing Predictions for 2024

Every year, our team looks forward to one of our favorite events: the
State of Email Live yearly predictions webinar! We recently rounded
up our top email strategists and asked...

Read More
See all customer stories

* Events
* * Upcoming Event
eTail West 2024

Validity will be sponsoring eTail West. Come join us February 26-29
in Palm Springs, CA.

* Webinars
* * Upcoming Webinar
State of Email Live: Google Talks About the New Gmail Sender
Requirements

Ebenezer Anjorin, Lead Product Manager at Google joins Guy Hanson to
show you how to comply with the new Gmail requirements and much more!

* Resource Center
* * Toolkit
The Ultimate CRM Admin Toolkit

The data management landscape is constantly evolving. With new
technology, AI, and growing leadership expectations during economic
downturn, it can be difficult for CRM admins to keep up. Just like...

Resource Topics

--------------------------------------------------------------------------------

All resources Email Deliverability Email Marketing Email
Infrastructure & Service Providers
Email Engagement Email Security & Authentication Email List Hygiene
Email Sender & Domain Reputation
Data Quality Data Privacy Sales Productivity
* Learn
* * Email Marketing
* Email Marketing
* Open Rates
* Sender Reputation
* Blacklist Check
* Campaign Reporting
* Email Deliverability
* Email Testing
* Email Design
* * Email Authentication
* Email Authentication
* DKIM
* SPF
* DMARC
* BIMI
* * Data Quality
* Data Quality
* Data Deduplication
* Data Maintenance & Quality
* Data Migration
* Data Profiling
* Data Cleaning
* Data Governance
* Data Security
* Podcasts
* * Podcast
Email After Hours:
The Podcast for Email Senders

Danielle Gallant and Guy Hanson know what works in email—and know the
road to your next killer campaign is getting tougher by the day. To
find out how to give your subscribers what they really want, listen
in as they interview email experts across the world.

Listen Now
* *
* Help Center
* * Support
Validity Help Center

Access curated resources and support for all Validity products in one
comprehensive location.

Visit the Help Center
* *
* Validity Community
* * Support
Validity Customer Community

The Validity Customer Community is live! Visit this exclusive hub to
talk with other community members, share go-to tips, and ask product
questions.

Visit the Community
* *

* Company

* * Company
* About Us
* * Hi. We’re Validity.

For over 20 years, tens of thousands of organizations throughout the
world have relied on Validity solutions to target, contact, engage,
and keep customers – using trustworthy data as a key advantage. The
Validity flagship products – DemandTools, BriteVerify, Everest,
GridBuddy Connect, and MailCharts – are all highly rated solutions
for CRM data management, email address verification, inbox
deliverability and avoiding the spam folder, and grid CRM
applications. These solutions deliver smarter campaigns, more
qualified leads, more productive sales, and ultimately faster growth.

Learn more about Validity
* *
* Leadership
* Careers
* Newsroom
* Contact

* SCHEDULE A DEMO

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* SCHEDULE A DEMO

Give us a call: (800) 961 8205

U.K. Office: +44 (0) 118 403 2020

Validity Community

WHAT’S NEW

Consistent with its commitment to protect personal privacy, Validity has decided
to voluntarily adhere to the principles set forth in the Data Privacy Framework.
Please refer to the relevant section in the policy below.

LEGAL INFORMATION

* Terms of Service
* Privacy Policy
* Data Processing Addendum
* Subprocessors
* California Privacy Notice
* Applicant Privacy Notice

INTRODUCTION

Validity, Inc., and its Affiliates (“Validity,” “we,” “our,” “us”) respect your
privacy rights and value your trust. This Privacy Policy describes how we
collect, receive, use, store, share, transfer, and process your Personal
Information, as well as your rights in determining what we do with the
information that we collect or hold about you.

This Privacy Statement (“Privacy Policy”) governs Validity’s collection, use,
storage, and transmission of Personal Information in connection with the use of
Validity’s products, applications, and services (“Offerings”) or from any of the
websites operated by Validity (the “Sites”), and other services provided by us
both online and offline as well as through communication, including email
messages, that we send to you that link to this Privacy Policy (together with
the Offerings and the Sites, the “Services”). By using the Services, you accept
and agree to the practices that this Privacy Policy describes.

This Privacy Policy does not apply to the practices of third parties that
Validity does not own or control, or to individuals that Validity does not
employ or manage.

California Residents

Please refer to our California Privacy Notice here for more details on
California specific privacy rights and other required information concerning our
processing of Personal Information.

INFORMATION WE COLLECT

When you use the Services, we may collect and use Personal Information about you
or that directly or indirectly identifies you or another individual (“Personal
Information”), which may also include your name, email address, phone number,
title, job function, postal address, browser and device information, and
information collected through cookies and other similar technologies (such as IP
address). If you submit any Personal Information to us or our vendors,
consultants, agents, or service providers (collectively, “Service Provider(s)”)
in connection with the Services, you represent that you have the authority to do
so and permit us to use the information in accordance with this Privacy Policy.

We may also collect and use non-personal information that does not and cannot be
used to reveal your identity or that of another individual, such as information
which has been anonymized, deidentified, or aggregated (“Other Information”). We
use Other Information to facilitate our operation of our Sites and for other
purposes described below.

HOW WE COLLECT YOUR INFORMATION

We and our service providers collect Personal Information and Other Information
in a variety of ways, including:

* Through the Sites: We collect information when you request a free trial or
demo, register for a webinar, contact us, subscribe to our email newsletter,
register to use the Sites, download content (e.g. whitepapers), apply for
employment (etc.);
* Offline: We collect information from you offline, such as when you attend one
of our events, during phone calls with sales representatives, or when you
contact a Validity representative;
* Information from Other Sources: In order to provide relevant marketing,
offers, and services to you, we may obtain information about you from other
sources, such as public databases, joint marketing partners, social media
platforms, as well as from other third parties;
* Through Your Browser or Device: When you visit our Sites, we may collect
information such as your MAC (Media Access Control) address, IP address,
Internet browser type and version, your computer type (Windows or Macintosh),
along with the time of visit and the pages you visited. If you use a mobile
device to access our Sites, we may receive information about the location of
your device. In some cases, even if you are not using a mobile device,
information about your general location may be discernible from your device’s
IP address or the URLs we receive. If you access or use our Sites with your
mobile telephone, we may collect your telephone number;
* Through Your Use of the Sites and Offerings: We may track Site and Offering
usage data, such as the date and time you use our Sites or Offerings, and
what actions you perform within those Sites and Offerings;
* Through Cookies and other Similar Technologies: To the extent possible,
Validity recognizes automated browser signals regarding tracking mechanisms,
which may include ‘do not track’ instructions. See the section below titled
“Cookies and other Similar Technologies” for more details.
* Specific to Validity’s Feedback Loop: Validity provides Feedback Loop
services to you on behalf of select Internet Service Providers (“ISPs”)
partnered with us. In order to provide the Service to you we will make your
registration information (first name, last name, email address, along with
any domain or IP data you provide) available to our ISP partners. This
information is provided so that they may evaluate, approve, and administer
the Service for you. We provide your registration information to these
partners but they are not permitted to retain or use your information for any
other purpose other than administering this Service.
* Specific to the Data Feed Services (i.e. betterbounces.net): We collect
Personal Information only when you provide such information directly to us in
connection with the Service Offering. We ask for Personal Information such as
your name and e-mail address when you correspond with us for information or
support. We may also retain any messages you send to us through the Service
and may collect content and information you provide by posting to the Service
Offering (“User Content”). We use this information to find malicious traffic
which we provide to security companies to help them improve internet security
efforts. You should always review, and if necessary, adjust your privacy
settings on third-party websites and services before linking or connecting
them to betterbounces.net website or Service Offering.
* Through aggregation of email addresses when providing email validation
services to our clients: we collect email addresses of individuals supplied
to us by our customers using our products. This information is limited to
email address only and is securely stored and encrypted, not in plain text.
This information is not used for any ongoing purposes outside of validating
email addresses for our customers.

HOW WE USE YOUR INFORMATION

We may use your Personal Information as follows:

* To register a customer or an interested party;
* To perform the contract that we are about to enter into or have entered into
with you or our customers;
* To improve the content of our Services;
* To deliver interest-based content to you, including marketing and advertising
material;
* To carry out research on customer demographics, interests and behaviors;
* To administer our Offerings, including by monitoring and analyzing traffic
and usage patterns;
* To respond to inquiries and fulfill your requests, such as to send you
requested materials and newsletters, as well as information and materials
regarding our Services;
* To send administrative information to you, such as changes to our terms,
conditions and policies, or information regarding the Services;
* To personalize your experience on the Sites by presenting products and offers
tailored to you;
* To allow you to participate in sweepstakes, contests and similar promotions
and to administer these activities. Some of these activities have additional
rules, which could contain additional information about how we use and
disclose your Personal Information, so we suggest that you read these rules
carefully.

REASONS FOR COLLECTION AND USE OF PERSONAL INFORMATION

* When necessary to perform a contract or take steps to enter into a contract
with you.
* If you have consented or requested to receive communications from us.
* If it is necessary for our legitimate interest, for example: (i) to keep our
records updated; (ii) to explore how customers use our Offerings; (iii) to
offer additional features to our customers; (iv) for provision of services,
(v) to prevent fraud or monitor for security vulnerabilities; (vi) in the
context of a business reorganization or group restructuring exercise; (vii)
to keep our Sites updated and relevant; (viii) to develop our business; (ix)
and to inform our marketing strategy (by delivering Sites content and
advertising to you).
* For our business purposes, such as data analysis, audits, fraud and abuse
monitoring and prevention, detecting security vulnerabilities, identifying
technical errors, for testing products and services, enhancing, improving or
modifying our Services, identifying usage trends, determining the
effectiveness of our promotional campaigns and operating and expanding our
business activities.
* As we believe to be necessary or appropriate: (1) under applicable law,
including laws outside your country of residence; (2) to comply with legal
process; (3) to respond to requests from public and government authorities
including public and government authorities outside your country of
residence; (4) to enforce our terms and conditions; (5) to protect our
operations or those of any of our Affiliates; (6) to protect our rights,
privacy, safety or property, and/or that of our Affiliates, you or others;
and (7) to allow us to pursue available remedies or limit the damages that we
may sustain.

If you would like more information on the legal basis under which we have
collected and/or are processing your Personal Information, please contact us
at privacy@validity.com.

HOW WE SHARE THE INFORMATION WE RECEIVE

Subsidiaries and Affiliates:

We disclose Personal Information to our subsidiaries and affiliates for the
purposes described in this Privacy Policy.

Service Providers:

We contract with other companies and people to perform tasks on our behalf and
we share your Personal Information with some of them to provide products or
services to you, or to otherwise communicate with you, such as to provide
marketing or offers on our behalf. Examples include removing repetitive
information from customer lists, analyzing data, providing marketing assistance,
conducting billing, processing credit card payments, engaging technical support
for our services, providing customer service, hosting our Sites and Service
Offerings, and performing analysis related to our products or services. We also
provide your Personal Information to Service Providers (ex: Google Analytics) to
verify or compile aggregate usage data that we provide to our partners. When we
share your Personal Information, we require the Service Provider to maintain the
privacy, confidentiality and security of your Personal Information.

Sweepstakes:

With your prior consent, we may share Personal Information with business
partners or other third party sponsors of sweepstakes, contests and similar
promotions from time to time.

Validity Blog, Validity Help Center, Validity Customer Community, and Social
Media Pages:

Personal Information may be disclosed by you through the Sites, on message
boards, chat, profile pages and blogs and other services to which you are able
to post information and materials (including, without limitation, our Validity
Blog at https://www.validity.com/blog/, Validity Help Center
at https://knowledge.validity.com/hc/en-us, and Validity Customer Community at
https://mycommunity.validity.com, and the Social Media Pages). This information
can appear in public ways, such as through search engines or other publicly
available platforms and can be “crawled” or searched by third parties. Please do
not post any information that you do not want to reveal to the public at large.

Business Transfers:

In some cases, we may buy or sell assets or businesses. In these types of
transactions, user information may be one of the business assets that is
transferred. Validity will disclose Personal Information to a third party in the
event of any reorganization, merger, sale, joint venture, assignment, transfer,
or other disposition of all or any portion of our business, assets, or stock
(including in connection with any bankruptcy or similar proceedings).

Profiling and Automated Decision-making:

Validity combines data obtained by the methods described above to help us
determine what products and services might be of interest to you and when you
might be ready to make a purchase based on repeated interaction with Validity
websites, emails, and content. Validity marketing and sales personnel are
involved in this process and no automated decisions are made that would result
in legal effects or similarly significantly affect an individual.

Protection of Validity and Others:

We release Personal Data as we believe necessary and appropriate to law
enforcement, tax, fraud prevention, credit risk agencies and other companies and
organizations, as described above.

No Sale of Personal Information:

We do not “sell” your Personal Information, as defined in CA AB 375 and NV SB
220, for consideration. We will only communicate your data to Service Providers
in order to provide you with support, service, or access, or through use of our
Sites, during a Business Transfer (as outlined above), as outlined in the last
bullet point of the “Reasons for Use of Personal Information” section above, or
at your direct request. California residents may refer to the California Privacy
Notice here for more information.

COMUNICATIONS FROM THE SITES

Service Email: As someone with an active Offering account, we may send you
service-related email messages, which are not promotional in nature, on
occasions and when it is necessary. Similarly, if you request assistance with a
Site or one of our products or services, we will communicate with you through
email or other online help sessions until we have addressed your questions.

Customer Service: Based upon the information you provide us, we will communicate
with you in response to your inquiries, to provide the services you request, and
to manage your account. We may communicate with you by email, through an online
help forum, or by telephone.

Newsletters and Promotions: If you register for our webinars, whitepapers,
and/or other educational or promotional content, or otherwise indicate your
interest in our Services, we will follow up via email and telephone with
recommendations for our products and services based on your likely interests.
You can unsubscribe or opt/out of any or all email marketing you may receive at
any time.

We may occasionally send you push notifications through our consumer
applications to send you application updates and other service related
notifications that may be of importance to you. You may at any time opt-out from
receiving these types of communications by turning them off in the device
settings.

HOW WE SECURE PERSONAL INFORMATION

We have implemented appropriate organizational, technical, and administrative
measures to protect Personal Information within our organization, including
security controls to prevent unauthorized access to our systems. While we take
reasonable steps to secure your Personal Information from loss, misuse,
interference and unauthorized access, modification and disclosure, you should be
aware no security procedures or protocols are ever guaranteed to be 100 percent
secure from intrusion or hacking, and there is therefore always some risk
assumed by sharing Personal Information online. If you have reason to believe
that your interaction with us is no longer secure (for example, if you feel that
the security of your account has been compromised), please immediately notify us
at security@validity.com.

COOKIES AND OTHER SIMILAR TECHNOLOGIES

We and our Service Providers may collect and store your usage information in log
files and by using cookies, web beacons, pixel tags, embedded scripts, and other
industry standard tracking technologies (“Tracking Technologies”). Among other
things, we use Tracking Technologies to better serve you with more tailored
information about Validity services, to facilitate your ongoing access to and
use of the Site, and to collect and store information about your use of the
Sites and Offerings. These technologies are used to analyze site usage trends,
administer the site, monitor your navigation of the site, and to gather
demographic information about our user base. We may receive reports based on
this data from these companies on an individual and on an aggregated basis.

“Cookies” include small files that are placed on an individual’s device to
enable them to more easily communicate and interact with web sites. . To learn
more about cookies and web beacons, visit www.allaboutcookies.org. When you
visit our Sites, we may send one or more cookies to your device. They enable us
to store information about your device which helps us, among other things, to
provide you with a good experience when you browse our Sites and to enhance the
services we provide. We also use third parties to serve advertisements on other
websites that may be of interest to you, based on information collected about
your use of our Sites. To do so, these companies may place or recognize a unique
cookie (or similar technology) on your browser. We use cookies to remember
users’ settings (such as language preference), to provide you with relevant
marketing materials, and for authentication. To manage your preferences relating
to the use of cookies on the Sites, including opt-out options, or to get more
details on the cookies we use please click on the Cookies Settings. If you
reject cookies, you may still use our Sites, but your ability to use some
features or areas of our Site may be limited.

There are four types of cookies utilized on our Sites:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated (and so anonymous). If you do
not allow these cookies we will not know when you have visited our site and will
not be able to monitor its performance.

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalization. They may be set by us or by providers whose services we have
added to our pages. If you do not allow these cookies then some or all of these
services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

Other Technologies

Log Files and Local Storage Objects (HTML5)

We gather certain information automatically and store it in log files. This
information may include internet protocol (IP) addresses, browser type, internet
service provider (ISP), referring/exit pages, the files viewed on our site
(e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or
clickstream data. We do not link this automatically collected data to other
information we collect about you. We use Local Storage, such as HTML5, to store
content information and preferences. Various browsers may offer their own
management tools for removing HTML5.

Clear Gifs & Web Beacons

Clear gifs are tiny graphics with a unique identifier, similar in function to
cookies, and are used to track the online movements of Web users. In contrast to
cookies, which are stored on a user’s computer hard drive, clear gifs are
embedded invisibly in HTML files and are about the size of the period at the end
of this sentence.

We may use clear gifs in our HTML-based email to let us know which emails have
been opened by recipients. This allows us to gauge the effectiveness of certain
communications and the effectiveness of our marketing campaigns. If you no
longer wish to receive our newsletter or other promotional communications by
email, you may opt-out of receiving them by following the instructions included
in each communication, or by writing to us at privacy@validity.com.

Advertising

We partner with service providers to either display advertising on our website
or to manage our content and advertising on other sites (for example, on social
media sites). They may use technologies such as cookies to gather information
about your activities on our Sites in order to provide you advertising based
upon your browsing activities and interests.

Additional Information

We store information that we collect through cookies and clear gifs to create a
“profile” of your preferences. We tie your Personal Information to information
in the profile to provide tailored promotions and marketing offers or to improve
the content of the Sites for you. We do not share your personal identifiable
profile with unapproved third parties. We strive to ensure that your Personal
Information is kept strictly confidential and is not disclosed to third parties
without your permission. Details will be used only by our staff and/or approved
agents to support the necessary terms and conditions for use of service (such as
our service providers who help with our business operations and technology
services). Our contracts with our service providers dictate that these service
providers only use your information in connection with the services they perform
for us and not for their own benefit.

We may use Google Analytics, Facebook, and LinkedIn cookies, ads, and pixels on
our website. These technologies will only be used as described in this Privacy
Policy. For more information and available opt-out settings, please refer to
their respective pages below:

* Google Analytics Privacy, Google Analytics Opt-out Browser Add-on, Google Ads
Settings, Facebook (“Cookies Policy), LinkedIn (“Manage Cookie Preferences”)

Certain browsers like Chrome, Edge, Internet Explorer, Firefox, and Safari offer
a “Do Not Track” or “DNT” option that sends a signal to websites visited by the
user about the user’s browser DNT preference setting. Please click on each
browser name or go directly to the provider’s webpages to obtain more
information on the availability of such settings. We do not currently honor Do
Not Track browser settings or signals. For information about Do Not Track,
please visit: allaboutdnt.com/.

DATA RETENTION

We retain the Personal Information we collect where we have an ongoing
legitimate business need to do so (for example to comply with applicable legal,
tax or accounting requirements). When we have no ongoing legitimate business
need to process your Personal Information, we will either delete or aggregate it
or, if this is not possible due to practical or legal requirements, then we will
securely store your Personal Information. If you wish to cancel your account or
request that we no longer use your information to provide you with services
contact the Validity Privacy Office by emailing us at privacy@validity.com.

THIRD PARTY SITES

Our Sites includes Social Media Features, such as the Facebook button and
Twitter Tweet button or interactive mini-programs that run on our website (the
“Features”). Your interactions with these Features are governed by the privacy
policy of the company providing it.

Please be aware that when you are on the Sites, or when you receive an email
message from us through the Offerings, you could be directed to other sites that
are beyond our control. There may be links to other sites from the Site’s pages
or from the email message we send to you that take you outside our Services.
These other sites may send their own cookies to visitors, collect data, or
solicit Personal Information. The privacy policies of these other sites may be
significantly different from this Privacy Policy. We are not responsible for the
privacy practices of these other sites and cannot guarantee the security of any
of your Personal Information collected there.

Validity does not knowingly collect information from children under the age of
13 on the Site or through the Service. If you are under the age of 13, please do
not provide any information to us. If we become aware that we have collected
information from a child under the age of 13, we will make commercially
reasonable efforts to delete such information from our systems.

SENSITIVE INFORMATION

We ask that you not send us or disclose any sensitive Personal Information
(e.g., social security numbers, information related to racial or ethnic origin,
sexual orientation, political opinions, religion or other beliefs, health,
biometrics or genetic characteristics, criminal background, or trade union
membership) on or through the Sites or via other means.

INTERNATIONAL TRANSFERS

Your Personal Information may be stored and processed in any country (including
the United States) where we have facilities or in which we engage service
providers, and by using the Sites or disclosing information to us you consent to
the transfer of information to countries outside of your country of residence,
which could have different data protection rules than those of your country or
the country in which you were located when you initially provided the
information. Validity will take steps to ensure that your Personal Information
is subject to appropriate safeguards, including, where required, by implementing
appropriate transfer mechanisms such as the DPF and European Commission standard
contractual clauses (as amended and approved) for the transfer of Personal
Information to third countries, supported by appropriate technical and
organizational measures. For additional information regarding the DPF please
refer to the DPF section below.

DATA PRIVACY FRAMEWORK

Consistent with its commitment to protect personal privacy, Validity has decided
to voluntarily adhere to the principles set forth in the Data Privacy Framework
(DPF). As such, Validity complies with the EU-U.S. Data DPF, the UK Extension to
the EU-U.S. DPF, and Swiss-U.S. DPF as set forth by the U.S. Department of
Commerce.

Validity has certified to the U.S. Department of Commerce that it adheres to the
EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard
to the processing of personal data received from the European Union in reliance
on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on
the UK Extension to the EU-U.S. DPF.

Validity has certified to the U.S. Department of Commerce that it adheres to the
Swiss-U.S. Data Privacy Framework Program Principles (Swiss-U.S. DPF Principles)
with regard to the processing of personal data received from Switzerland in
reliance on the Swiss-U.S. DPF.

If there is any conflict between the terms in this privacy policy and the
EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles
shall govern. To learn more about the DPF program, and to view our
certification, please visit https://www.dataprivacyframework.gov/.

Independent Dispute Resolution / Binding Arbitration

In compliance with the EU-U.S. DP and the UK Extension to the EU-U.S. DPF and
the Swiss-U.S. DPF, Validity commits to resolve DPF Principles-related
complaints about our collection and use of your personal information. EU and UK
and Swiss individuals with inquiries or complaints regarding our handling of
personal data received in reliance on the EU-U.S. DPF and the UK Extension to
the EU-U.S. DPF and the Swiss-U.S. DPF should first contact Validity at:
privacy@validity.com

Attention: SVP of Legal and Privacy
Validity, Inc.
100 Summer Street, Suite 2900
Boston, MA 02110

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and
the Swiss-U.S. DPF, Validity commits to refer unresolved complaints concerning
our handling of personal data received in reliance on the EU-U.S. DPF and the UK
Extension to the EU-U.S. DPF and the Swiss-U.S. DPF to Judicial Arbitration and
Mediation Services, Inc. (“JAMS”), an alternative dispute resolution provider
based in the United States. If you do not receive timely acknowledgment of your
DPF Principles-related complaint from us, or if we have not addressed your DPF
Principles-related complaint to your satisfaction, please visit JAMS for more
information or to file a complaint. The services of JAMS are provided at no cost
to you.

If JAMS does not resolve the matter, you may be able to invoke binding
arbitration when other dispute resolution procedures have been exhausted. For
more information:
https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf?tabset-35584=2.

Oversight, Liability and Accountability

The Federal Trade Commission has jurisdiction over Validity’s compliance with
the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the
EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).

Validity retains accountability for any onward transfer of the third parties.
This requirement limits transfers of personal data to third parties, for only
specified purposes, and the third parties must provide the same level of
protection as required under the EU-U.S. DPF Principles, the UK Extension to the
EU-U.S. DPF, and the Swiss-U.S. DPF.

PRIVACY RIGHTS

Applicable data privacy laws and regulations may afford you specific privacy
rights (which depend on your location and jurisdiction), which may include and
are not limited to the right:

* to know what Personal Information we hold and process about you and to access
it;
* to correct any inaccurate data we may have about you;
* to erase your Personal Information;
* to cease or to restrict the processing of your Personal Information;
* to request to furnish you with the Personal Information which you provide us
in a structured, commonly used, and machine-readable format;
* to withdraw your consent (to the extent our processing of your Personal
Information is based on your consent);
* to object to legitimate reasons for the processing of your Personal
Information;
* to opt-out of targeted advertising, profiling, the sale or sharing of
Personal Information;
* to receive non-discriminatory treatment for the exercise of privacy rights;
* to lodge a complaint with the appropriate data protection authority if you
have any concerns with regards to the processing of your Personal
Information.

Validity responds to all privacy rights requests in accordance with applicable
data privacy laws and regulations, which may provide certain restrictions on the
extent to which you may exercise them. When a privacy right request is
submitted, Validity will respond within a reasonable time frame the length of
which depends on how complex or voluminous the request is (to the extent
permitted by applicable law or regulation). Validity will promptly notify you if
the response time will be extended.

You may exercise applicable privacy rights by submitting your request to
privacy@validity.com.

Please indicate which privacy right you are exercising in the request with the
corresponding data privacy law or regulation. We also need to know your email
address which is associated with Validity to initiate your request. Please note
we may request additional information to verify your identity, depending on the
request type.

California Residents

Please refer to our California Privacy Notice here for more details on
California specific privacy rights.

OPT-OUT OF COMMUNICATIONS

YOU CAN ALSO OPT-OUT OF RECEIVING MARKETING MESSAGES FROM VALIDITY OR ITS
AFFILIATES BY UNSUBSCRIBING THROUGH THE UNSUBSCRIBE OR OPT-OUT LINK IN AN EMAIL.
PLEASE NOTE THAT IF YOU OPT-OUT OF RECEIVING MARKETING-RELATED EMAILS FROM US,
WE MAY STILL SEND YOU IMPORTANT ADMINISTRATIVE AND TRANSACTIONAL MESSAGES.

We update the Privacy Policy from time to time, so please review it regularly.
If we materially change our Privacy Policy, we will notify you by posting a
notice during the log-in process or on validity.com. Your continued use of the
Sites or Offerings will be deemed your agreement that your information may be
used in accordance with the new Privacy Policy. If you do not agree with the
changes, then you should stop using the Sites or Offerings and notify us that
you do not want your information used in accordance with the changes.

CONTACTING US

We welcome any questions, comments, or concerns you may have regarding this
Privacy Policy. Please do not hesitate to contact us as follows:

Validity, Inc.
Attn: Privacy Department
100 Summer Street
Suite 2900
Boston, MA 02110
(800)-961-8205(US toll-free)
privacy@validity.com

UK Contact Location:
The Charter Building
Uxbridge, UB8 1JG
London
EC4R 3TTV
privacy@validity.com

Effective Date: January 2024

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