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Free assessment


2X-10X REVENUE FROM YOUR EXISTING CONTENT TEAM

Our DFY content strategies let you maximize reach, growth, traffic, and revenue
without having to hire more people.

Free content stratetgy assessment
 * Full Content Calendar
 * Dedicated Content Strategist
 * Cancel Anytime

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OUR 3-STEP FRAMEWORK


HOW IT ACTUALLY WORKS

This is the exact framework we've used to build content strategies for some of
the biggest brands in the world.

CRUNCH TONS OF DATA

We process billions of lines of data to find what content your customers
actually like to consume.

STEP 1

PRIORITIZE TOPICS & CHANNELS

We map the stuff your customers want to your business goals, resources, budget,
and channels.

STEP 2


BUILD AN A+ CONTENT CALENDAR

A complete content calendar for your customers. Your team. Your channels. Your
goals. Every month.

STEP 3

CUSTOMER CONTENT HABITS


GET DEEP RESEARCH INTO CUSTOMER CONTENT HABITS ACROSS CHANNELS

We comb through moutains of data to understand what kinds of content your
customers actually like to consume so we can serve them content they'll actually
enjoy.

 * See where your customers actually consume content
 * Find "uknown unknown" topics your customers care about
 * Emulate & improve on the best stuff



UNLOCK MARKETING POTENTIAL


2X-10X YOUR REACH, CUSTOMERS & REVENUE

Most marketing teams spend 50% of their time trying to decide what to create. We
give you that time back so you can spend 100% of your time actually creating and
promoting content.

Learn more


SEO KEYWORD RESEARCH


GET WORLD CLASS SEO KEYWORD RESEARCH

SEO is just one piece of the content marketing puzzle, but it's super important,
and we have world class SEOs to handle it top to bottom as a key part of our
strategies.

 * Reverse-engineered from your best competitors
 * Data from the best tools in the industry
 * Build a long-term organic audience



UNLOCK MARKETING POTENTIAL


GET A PROVEN CONTENT CALENDAR BUILT TO DRIVE ACTION

Every month, we'll build a full content calendar for any/all channels you've got
based on topics your customers have proven they want to consume.

 * Topics for every platform you're on
 * Everything backed by data
 * Built for heavy engagement



SEO KEYWORD RESEARCH


GET ACCESS TO A DATABASE OF VETTED FREELANCERS AND VENDORS

If you need extra muscle to execute your new strategy, we have people we can
introduce you to.

 * Vetted freelance writers, creators, and editors
 * Freelancer hiring playbooks & SOPs
 * Vetted agency vendors



UNLIMITED EXPERT GUIDANCE


UNLIMTED ACCESS TO YOUR OWN DEDICATED CONTENT STRATEGIST

In addition to monthly strategy meetings, you'll get unlimited access to your
own, dedicated content strategist via Slack / email.

 * Your own dedicated strategist
 * Leverage their massive experience
 * Unlimited access via Slack & email



CUSTOMER TESTIMONIALS


YOU'RE IN GOOD COMPANY

We were once described as "a swat team that solves the problem." See what other
customers have to say.

How it works

"THERE IS LITERALLY NO ONE BETTER AT CONTENT STRATEGY THAN THESE GUYS. I'D TRUST
THEM TO BUILD A CONTENT STRATEGY FOR MY CHILD."

ERIC CARRELL

Founder & CEO


+ 0 %


INCREASE IN POSITIVE REVIEWS

"A SWAT TEAM THAT SOLVES THE PROBLEM. WE SAW POSITIVE ROI IN UNDER 30 DAYS OF
SIGNING UP WITH THEM."

MICHELE HUFFMAN

Sr. Sales & Marketing


+ 0 k


NEW FOLLOWERS IN THE LAST 4 MONTHS

"EASILY THE BEST CONTENT STRATEGY SERVICE OUT THERE. WE DESPERATELY NEEDED THIS,
AND NOW WE COULDN'T LIVE WITHOUT IT."

JORDAN LOWRY

Founder


+ 0 %


INCREASE SALES VS LAST YEAR




BOOK A FREE ASSESSMENT CALL


ARE YOU READY TO OUTSOURCE CONTENT STRATEGY? LET'S CHAT.

Free content strategy assessment

FAQS


QUESTIONS? ANSWERS.

Quick answers to questions you may have. Can't find what you're looking for?
Check out our full documentation.

1. Who is this for?


Playbookz is best for founders or marketing leaders at established businesses
who have existing marketing teams or who can comfortably hire freelancers (we
have lists of vetted freelancers and hiring playbooks you can use). Basically,
you need to have the budget and capacity to create content. 

2. What are the actual deliverables?


One-time deliverables (refreshed as needed)

 * Building your customer avatar
 * Building your business profile
 * Content sources research (where your customers consume content)
 * Channel strategy
 * SEO keyword research
 * Topic trends research
 * Top content research


Monthly deliverables (the main thing you’re buying)

 * A single, badass, done-for-you content calendar that your entire team can use
   to manage the full content marketing cycle across whatever platforms you’re
   on.


Ongoing deliverables

 * Unlimited access to your own dedicated, elite content strategist via
   chat/email during business hours.



3. What kind of results can I expect?


We have not had a client who ran campaigns based on our strategies who did not
see immediate new traction in some form (followers, reach, traffic, sales).

We also have not had a client who ran campaigns based on our strategies for more
than 6 months who hasn’t reported sustained, compounding growth from content.

That said, the success of content marketing campaigns always depends on:

 * The size and quality of your existing audiences
 * The volume at which you’re equipped to produce and publish content
 * The resources you can allocate to promoting content
 * How well your team executes

The people who experience the best results are usually the folks publishing and
promoting the most. And this is multiplied for those who already have big
audiences.

In very rough terms, though:

 * Brand new businesses or businesses with small teams should expect to reach
   1,000-10,000 new targeted people per month
 * Established businesses with established audiences should expect to see a
   10-20% lift in reach in their first month and work toward a 2x-10x increase
   in reach in the next 6-12 months

We do everything we can to turn content strategy into a massive growth lever for
you, but it's important to remember that business outcomes depend heavily comes
down to execution, offers, and funnels.



4. What's your philosophy on content marketing strategy?


 1. Use tons of data to find what content your actual customers like to consume
    across whatever platforms you operate on.

 2. Build a calendar to produce A+ versions of that content that matches your
    team, skills, budget, and business goals.

 3. Do more of the stuff that works; do less of the stuff that doesn’t.



5. What is your cancellation policy?


We understand that things change. You can cancel your plan at any time and we'll
refund you the difference already paid.

6. How do I start?


We want to make sure we're a reasonably good fit before starting, so step #1 is
booking a free assessment call. 

It only takes 15 minutes, and  you'll leave with good ideas.



GET STARTED


READY TO GET STARTED?
BOOK A FREE 15-MINUTE ASSESSMENT.

Talk to a top 1% content strategist to see if you're ready to outsource content
strategy and 2x-5x marketing output.

Free assessment
How it works

4030 Wake Forest Road, #349
Raleigh, NC 27609

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